Newcastle University

Research Interests

My interests focus on applied microeconomic research in industrial organisation. I have a particular interest in researching the impact of new technology, and especially the Internet, on market outcomes.

Current Work

I am currently using a dataset from the UK Internet motor insurance market to conduct research into search costs and price dispersion, brand advertising and pricing strategies, and competition between information intermediaries.

Undergraduate Teaching

ECO1001 - Economic Analysis
ECO2001 - Microeconomic Analysis
ECO2097 - Current Economic Issues

• McDonald S, Wren C. Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search. International Journal of the Economics of Business 2012, 19(1), 55-69.
• McDonald S, Wren C. Price Dispersion and the Ability to Search: The UK Internet Motor Insurance Market. Newcastle upon Tyne: Newcastle Discussion Papers in Economics No 2009 / 07, 2009.