Newcastle University

Background

Lecturer in Marketing

Roles and Responsibilities

Degree Programme Director for BSc Marketing in Business School.
UCAS Selector, Marketing & Management

Qualifications

BSc Agricultural Economics, University of Reading
MSc Agricultural Business Management and Marketing, Wye College, University of London

Previous Positions

Meat & Livestock Commission: economist responsible for livestock market intelligence.
Harper Adams College: lecturer in economics and marketing.
ICI Chemicals & Polymers (ICI Fertilizers,'Quorn' myco-protein): a 15 year career involving various headquarters roles in business planning, capital investment, marketing and market research

Memberships

National Centre for Social Marketing

Research Interests

Social marketing (marketing on behalf of not-for-profit organisations).
Northumbria Police: social audit of Benwell leading to communication plan.
Northumbria Police: social audit of Arthur's Hill leading to communication plan.
Northumbria Police: social audit of Elswick leading to communication plan.
Middleton-in-Teesdale Developement Trust: marketing audit of Upper Teesdale leading to marketing plan for Middleton
North Tyneside Adult Learning Alliance: marketing audit leading to communication plan.

Bellingham: marketing and funding plan to promote tourism 

Teaching-based marketing consultancy:
Hardy & Greys, Alnwick: Fishing products.
iSuki: online dating
Culcreuch Castle Hotel

Shake'a'holic: marketing plan

DaisyGreen online magazine: marketing plan

Natural Empathy allergen-free cosmetics: online and 'bundle' marketing plans 

Other Expertise

Projects:
Polish Marketing Education Programme: Warsaw, Lublin, Olsztyn
Nestle Polska consultancy and training: Slupsk Dairy, Winiari Kalisz

Current Work

Northumbria Police: social audit of High Cross and South Benwell leading to communication plan,
Flexible Text marketing audit leading to marketing and communication plans for health-related sporting avtivities.
Culcreuch Castle: hotel, weddings, self-catering chalets, conferences
Natural Empathy: ethical cosmetics

Research Roles

Undergraduate Teaching

MKT3092 Marketing Consultancy Project (Module Leader)

MKT3009 Managing Marketing Events (Module Leader)
MKT3007 Strategic and Direct Marketing
MKT2001 Global Marketing

Postgraduate Teaching

Mediterranean Agronomic Institute, Zaragoza (Strategic Marketing on MSc Food Marketing)

• Challinor S, Ruto E, Ferguson R. Teeside Rapeseed Crushing Facility: Cost/Benefit Appraisal. 2003.
• Harvey J, Erdos G, Challinor S, Drew S, Taylor S, Ash R, Ward S, Gibson C, Scarr C, Dixon F, Hinde A, Moffat C. The relationship between attitudes, demographic factors and perceived consumption of meats and other proteins in relation to the BSE crisis: A regional study in the United Kingdom. Health, Risk and Society 2001, 3(2), 181-197.