Newcastle University

Marketing and Management, BA Honours

• Ucas Code: NN52
• Course Duration: 3 years, 4 with optional commercial placement

Newcastle University Business School is internationally recognized for its ability to develop and deliver undergraduate degree programmes which, while readying students to be gainfully employed in local, national and international enterprises also provides them with skills to meet future business demands.

The Marketing and Management programme, now in its second decade of existence, after recent restructuring has emerged as a-state-of-the-art new, dynamic and challenging bachelor’s degree programme offered by the Business School.

Newcastle University had the first Chair in Marketing, outside the USA, over 40 years ago and has retained its position as the leading Russell Group provider of undergraduate marketing.

Today it can pride itself as one among top-ranked, worldwide, Business Schools offering such a unique and innovative Programme with nearly 90% of our graduates finding a place of employment, starting up their own business as young entrepreneurs or continuing their studies for a Master’s degree.

Our degree programme will provide you with innovative practical experiences springing forth from solid theoretical bases and constitutes a dynamic synthesis of the best of two areas of the business world, namely Marketing and Management.

The Marketing part of our programme will provide you the relevant skills and help you gain some exemptions from preparing you for Professional Accreditation by the Chartered Institute of Marketing; the Management part will give you appropriate academic and experiential advantages should you choose a career path in management.

The programme incorporates courses and activities which, while respecting the established marketing and management traditions, will provide you with art-of-state knowledge and skills ensuring you a profitable and self-fulfilling professional future.

We place special emphasis on the interface between academia and the real world, on the internationalization of business activities, entrepreneurship and innovation and to this end you will have the chance to listen and interact with visiting lecturers from the business world and you will be able to choose from and be involved in a wide gamut of practical work experiences.

Programme Structure

Stage 1

This Stage will help you lay current theory, strategy and tactical foundation by introducing you to core marketing and management knowledge and skills considered essential for a career in business.

Core modules (to the aggregate of 120 credits) will cover marketing, management, economics for business and marketing, accounting for business, personal, professional and skills development, and quantitative methods for business.

Stage 2

This Stage will enhance your strong foundation laid by the first year studies and simultaneously will permit you to make a personal choice by delving more dynamically in either one of our two directions, namely Marketing or Management (with specific entrepreneurial skills acquisition).

Core modules (to the aggregate of 100 credits) will cover global marketing, strategy and operations management, managing human resources, managerial economics and research methods.
 
Choosing the Marketing pathway you will be able to select either the buyer behaviour and communications module (20 credits) or the statistics for marketing and management module (20 credits).

Choosing the Management pathway you will be able to select one of the following 20 credit modules: business enterprise, understanding work and organizations, innovation and technology management.

Recognizing the global nature of business enterprises the Business School is cooperating with the School of Modern Languages in giving you the option to choose a language module which will provide you with spoken language rather than grammar skills.

With the approval of the Degree Programme Director an alternative optional module to those listed above may be selected, including a 20 credit Modern Language module or one of the following (20 credit) modules, career development for second year students, business Spanish.

Work placement/study abroad (optional)

Between Stages 2 and 3, you may choose to undertake a 12-month work placement in a business located not only in a UK or Europe but anywhere in the world or spend the year studying at a partner university in Europe.

Our students have been employed by BMW, L’Oreal, IBM, Marks & Spencer, HP, Nissan, Ernst & Young, Disney, HSBC, ABB Switzerland, 3M, Reuters, Microsoft, Xerox, Outpac Designs – Hong Kong, ‘Hola’ – Madrid, among others. Their annual salaries have ranged from £14,000 - £23,000.

The Business School has a dedicated Placement Officer who can help you find a suitable work placement; you can also choose to receive e-mail alerts from the University’s Careers Service Vacancies Online service.
 
In the past students choosing the Erasmus venue have attended courses in such universities as Arhus, Uppsala, Nice, Grenoble, Barcelona in either Spanish, Catalan or French. Fees for such study are paid by the EU Erasmus program.

Stage 3

This Stage constitutes the epitome of your previous two year studies and efforts. In stage 3 you will be required to take 120 credits of modules which entail as compulsory the 20 credit modules strategic and direct marketing and management of creativity, design and innovation.

You will also complete a 40 credit dissertation or professional individual or team consultancy project in an area of your choice. The 12,000-word dissertation provides the opportunity for in-depth research, in a contemporary marketing or management related subject of your choice.

Alternatively, the marketing consultancy project or management consultancy project allows you to experience a real-life business scenario, working within a business. The professional team project involves working in a group to generate a new idea for a product or service and launch it.

Finally another 40 credits can be selected in either of the programme’s two directions:

Choosing the Marketing pathway you will be able to select two of the following 20 credit modules: advanced marketing communications management, analytical techniques for marketing,cultural and creative industry marketing.

Choosing the Management pathway you will be able to select two of the following 20 credit modules: electronic business, management in practice (with business game), international human resources management AND critical perspectives in HRM in Britain.

With the approval of the Degree Programme Director an alternative optional module to those mentioned above (to the value of 20 credits) may be selected from the following: career development for final year students, ERASMUS study/Work Placement report, Business Spanish 2