BA Honours Marketing and Management Modules

Stage 1

  • ACC1003 Introduction to Accounting and Finance (for Business School Students)
  • BUS1001 Introduction to Management and Organisation
  • BUS1005 Personal, Professional and Key Skills Development
  • MKT1002 Introduction to Marketing

Stage 2

  • BUS2011 Business Enterprise
  • BUS2015 Strategy and Operations Management
  • BUS2017 Introduction to Innovation and Technology Management
  • BUS2019 Understanding Work and Organisations
  • BUS2025 Managing Human Resources
  • MKT2001 Global Marketing
  • MKT2004 Research Methods for Business and Marketing
  • MKT2006 Buyer Behaviour and Communications

Stage 3

  • BUS3004 Electronic Business
  • BUS3021 International Human Resource Management
  • BUS3024 Critical Perspectives on Human Resource Management in Britain
  • BUS3045 ERASMUS Study / Work Placement Report
  • BUS3047 Management in Practice (with Business Game)
  • BUS3050 Management of Creativity, Design and Innovation
  • BUS3051 Management Studies Dissertation
  • BUS3053 Management Consultancy Project
  • MKT3003 Advanced Marketing Communications Management
  • MKT3004 Analytical Techniques for Marketing
  • MKT3007 Strategic and Direct Marketing
  • MKT3095 Cultural and Creative Industry Marketing
  • MKT3096 Contemporary Marketing Dissertation
  • MKT3097 Marketing Consultancy Project