MKT1002 : Introduction to Marketing

  • Offered for Year: 2011
  • Module Leader(s): Mrs Deborah Forbes
  • Owning School: Newcastle University Business School
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10

Aims

To provide an overview of the core marketing concepts, principles and applications

Original Summary:
This module provides students with a comprehensive introduction to marketing, its key principles, core concepts and strategic tools. The range of concepts that students will be introduced to include consumer behaviour, market research, the 4P’s of marketing; marketing strategy and environments. By the end of the module, students will be fully equipped with the knowledge and skills required to undertake more advanced marketing modules.

Outline Of Syllabus

1. Marketing Fundamentals
2. Marketing Mix Decisions
3. Competition and Marketing
4. Marketing Applications

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Academic Staff Contact Hours Comment
Scheduled Learning And Teaching ActivitiesLecture202:0040:0040:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching121:0012:0012:00N/A
Guided Independent StudyIndependent study1148:00148:000:00N/A
Total200:0052:00
Teaching Rationale And Relationship

N/A

Assessment Methods

Exams
Description Length Semester When Set Percentage Comment
Written Examination901A50Multiple Choice Exam
Exam Pairings
Module Code Module Title Semester Comment
MKT1026Essentials of Marketing - Part 11N/A
Other Assessment
Description Semester When Set Percentage Comment
Other2M502,000 words
Assessment Rationale And Relationship

The multiple choice exam and the individual assignment are appropriate for testing a wide understanding of introductory level theory.

Reading Lists

Timetable