Last updated 17 October, 2011 © 2012 Newcastle University
| Semester 1 Credit Value: | 10 |
|---|---|
| Semester 2 Credit Value: | 10 |
This module is designed to enable students to apply general management theories and concepts to realistic business situations through the medium of case study analysis and a Business Game.
This module is designed to provide a student centred small group learning environment to enable students to explore key areas of management through discussion and analysis of case studies. Students will also “experience” all aspects of running a business through the Business Game and will be encouraged to develop an understanding and appreciation of the relationships between operational areas of a business which are traditionally separated.
Original Summary:
The introductory lecture will explain the aims and structure of the module and highlight some of the practical issues involved. The module is not designed to “teach” but, rather, to encourage students to consider the application of general management theories and concepts.
In Semester 1 students will be allocated to small seminar groups and the cases studied will cover different topics related to general management such as strategy, marketing, operations, finance, etc.
In Semester 2 students will attend a Business Game weekend where they will be introduced to and will play 7 periods of the Business Game. Each business will continue to play in their own time two periods of the game over the following 2 weeks, i.e. 11 periods in total.
| Category | Activity | Number | Length | Student Hours | Academic Staff Contact Hours | Comment |
|---|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 166:00 | 166:00 | 0:00 | N/A |
| Scheduled Learning And Teaching Activities | Lecture | 2 | 1:00 | 2:00 | 2:00 | N/A |
| Scheduled Learning And Teaching Activities | Practical | 2 | 8:00 | 16:00 | 64:00 | N/A |
| Guided Independent Study | Skills practice | 2 | 1:00 | 2:00 | 15:00 | N/A |
| Scheduled Learning And Teaching Activities | Small group teaching | 5 | 2:00 | 10:00 | 30:00 | N/A |
| Guided Independent Study | Student-led group activity | 4 | 1:00 | 4:00 | 0:00 | Students should note that this module requires some attendance at a weekend in Semester 2 (on both a |
| Total | 200:00 | 111:00 |
The introductory lecture will explain the aims and structure of the module. The seminars will provide a forum for detailed analysis of “real life” cases through discussion and presentation. The “weekend” will provide a forum for problem solving and decision making and enable students to consider the interconnectivity of business functions. The rationale is, therefore, directly related to the module’s intended learning outcomes.
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Presentation | 1 | M | 20 | 1 group oral presentation of a case study analysis. |
| Coursework | 1 | M | 30 | 1 individual case study analysis report (2,000 words). |
| Project Work | 2 | M | 20 | 1 group exercise based on the Business Game. |
| Essay | 2 | M | 30 | 1 individual reflective report. |
The Board of Examiners will determine the format of resits in individual cases.
The assessment methods are designed to allow students to engage in management activities which simulate the working environment, to apply general management theories and concepts to “real life” business situations and to reflect on the effectiveness of the decision making process. The assessment methods are, therefore, directly related to the module’s intended learning outcomes.
Last updated 17 October, 2011 © 2012 Newcastle University