International Marketing MSc

12 months full time


Fees per academic year 2014-15

UK and EU: full time £8,500
International: full time £16,475

More information is available about tuition fees and discounts.

Programme Overview

This programme provides opportunities to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges. It focuses on marketing in an international context, including the rapidly developing issues surrounding global communications and brand management. The MA is recognised by the Chartered Institute of Marketing (CIM).

The programme will equip you with relevant research techniques required to investigate and critically analyse international marketing issues. You will gain:

• systemic understanding and critical awareness of international marketing theory 
• ability to apply theory to international case studies, markets and issues
• ability to measure market performance and consumer behaviour
• knowledge of ethical issues and their implications in marketing

You will benefit from Newcastle University Business School’s excellent facilities and partnerships with major corporate and social enterprises and academic institutions.

The programme will prepare you to pursue further postgraduate research and develops key skills valued by employers. These include: oral and written communication, teamwork, qualitative and quantitative data analysis, problem-solving and the ability to prioritise work and meet deadlines. 


Find out more detailed information about the programme modules

+Entrance Requirements

An upper-second-class Honours degree, or international equivalent, is preferred.

Applicants whose first language is not English require IELTS 6.5 (with a minimum of 6.0 in all sub-sections), TOEFL 90 (Internet-based with a minimum of: 21 in listening; 22 in reading; and 24 in writing and speaking), Pearson's PTE Academic Test 62 or equivalent.

Our INTO Newcastle University Centre can provide extra tuition to help you meet the University's English language requirements.

The UK Border Agency (UKBA) has rules for international students regarding minimum English language requirements.

+Scholarships and Other Sources of Funding

UK/EU students should consult their employers for sponsorship opportunities.

International Students, consult your own government for funding. The University offers International Scholarships, and there are funding opportunities by external organisations available.

More information on scholarships, studentships, bursaries and other funding is available from our database.

+How to Apply

Visit our postgraduate application site.

There is no closing date for this programme. However, international students applying for September 2014 entry should apply by Friday 11 July 2014 to ensure that they have time to put appropriate arrangements in place. Due to high demand we encourage you to make an application at the earliest opportunity.

Please note: As a formal condition of the offer to study at Newcastle University, students from outside the UK/EU are required to pay a deposit of £1,500 or submit an official letter of sponsorship for their chosen programme. The deposit payment is non refundable, but will be deducted from tuition fees upon registration.

+Further Information

For further information please contact:
Postgraduate Office
Newcastle University Business School
Telephone: +44(0) 191 208 1503

Subject Overview

 This programme is within the subject area of Marketing.

Student profiles:

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