Cross-Cultural Communication and International Marketing MA

12 months full time; 24 months part time


Fees per academic year 2014-15

UK and EU: full time £5,500 part time £2,750
International: full time £12,075 part time fees

More information is available about tuition fees and discounts.

Programme Overview

This programme provides an advanced level of knowledge and understanding of the main theories, models and ideas in the study of cross cultural communication and international marketing.  You will develop your critical understanding of:

• theoretical approaches to cross-cultural communication, intercultural communication, social psychology and international marketing
• the complex nature of culture, social and cultural identity
• the influence of human communication on culture, and culture’s influence on human communication
• the nature of social relationships and wider societal issues and how they can be informed by theory
• the main methodological approaches and the impact ethical issues have on research

Our programme is distinctive through its multidisciplinary teaching - you will learn language and communication and specialism studies, and gain hands-on experience in the Research Portfolio Project.

The skills and aptitudes gained will enable you to proceed into careers in cross-cultural communication and international marketing in international professional contexts.

This programme is relevant for those who wish to study communication, language and culture, as well as those intending to work, or already working, in international and cross-cultural environments where communication is an essential aspect of that work.

We also offer a general cross-cultural programme and specialised programmes in the following areas:

Applied Linguistics
International Management
International Relations
Media Studies


Find out more detailed information about the programme modules

+Entrance Requirements

An upper-second-class Honours degree, or international equivalent, in a related subject, eg linguistics, languages, communication, TESOL, translation, business, marketing, politics, media studies, education, anthropology or social psychology. We will also consider applicants on an individual basis with lower or non-standard qualifications if they have relevant teaching or professional experience. Applicants with experience of working in an international organisation or in a cross-cultural context is desirable, but not essential.

Applicants whose first language is not English require IELTS 6.5 (with at least 6.5 in writing), TOEFL 90 (Internet-based), Pearson's PTE Academic Test 62 or equivalent.

Our INTO Newcastle University Centre can provide extra tuition to help you meet the University's English language requirements.

The UK Border Agency (UKBA) has rules for international students regarding minimum English language requirements.

+Scholarships and Other Sources of Funding

International Students, consult your own government for funding. The University offers International Scholarships, and there are funding opportunities by external organisations available.

Students should consult their employers for sponsorship opportunities.

More information on scholarships, studentships, bursaries and other funding is available from our database.

+How to Apply

Visit our postgraduate application site.

There is no closing date for this programme. However, international students applying for September 2014 entry should apply by Friday 11 July 2014 to ensure that they have time to put appropriate arrangements in place. 

Please note: As a formal condition of the offer to study at Newcastle University, students from outside the UK/EU are required to pay a deposit of £1,500 or submit an official letter of sponsorship for their chosen programme. The deposit payment is non refundable, but will be deducted from tuition fees upon registration.

+Further Information

For further information please contact:
Christine Bell
School of Education, Communication and Language Sciences
Telephone: +44 (0) 191 208 8830

Subject Overview

This programme is within the subject area of Linguistics, Speech and Language Sciences.