Postgraduate

Cross-Cultural Communication Int Marketing MA

Cross-Cultural Communication and International Marketing MA

Full time: 12 months, part time: 24 months

Profile

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.

This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.

The pathway will equip you with relevant research techniques required to investigate and critically analyse international marketing issues.

You will:

  • develop systemic understanding and critical awareness of international marketing theory 
  • apply theory to international case studies, markets and issues
  • measure market performance and consumer behaviour
  • develop knowledge of ethical issues and their implications in marketing

You will benefit from Newcastle University Business School's excellent facilities and partnerships with major corporate and social enterprises and academic institutions.

The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.

Delivery

Modules are delivered through a range of means, including:

  • lectures
  • seminars
  • workshops
  • group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

The course consists of three main parts, each comprising 60 credits.

Language and communication

This strand is delivered by academic staff in applied linguistics within the School of Education, Communication and Language Sciences. The strand comprises one compulsory module and a number of optional modules available to all cross-cultural communication students.

International marketing pathway-specific modules

The international marketing strand of taught modules is delivered by academic staff in Newcastle University Business School. You will study with other international marketing students.

Research portfolio

The research portfolio is equal to an MA-level dissertation. It involves three separate research files which take place over the course of the academic year:

  • an essay on a theoretical matter in Cross-Cultural Communication, submitted early January
  • a presentation on a methodological approach to research in Cross-Cultural Communication
  • an empirical research project conducted over the summer months, submitted at the end of August

Lectures and seminars provide support for the research portfolio. You will also receive one-to-one supervision from an academic member of staff.

Student profile

We have a number of lecturers who are leading the way in research in their field, and are influential in their academic circles.

Bryony's student profile
Bryony

A sample of job titles our graduates now hold

Marketer, Head of Global Volunteering, Assistant Sourcing Specialist

A sample of employers our graduates now work for

e-fellows.net, Elliott Browne Ltd, Actividades Formativas

Data based on responses from 78 UK, EU and International postgraduate leavers (2011/12, 2012/13) studying TESOL and CCC. See more about what our graduates do.

Related Degrees

  • International Marketing MSc

    Our course allows you to gain a thorough understanding of marketing theories and how to apply them to real world business challenges.

All related programmes

Modules

Module changes

Module changes

Modules change annually to take account of:

  • changing staff expertise
  • developments in the discipline
  • the requirements of external bodies and partners
  • student feedback.

Most module information for 2018 entry will be available from mid-May 2018.

Fees & Funding

2017-2018 fees

The fees displayed here are per year. If your studies last longer than one year your fee may be subject to an annual inflationary increase.

MA

UK/EU

Full time: £6,000
Part time: £3,000

International

Full time: £13,980

You can read more about our tuition fees and discounts available.

Tuition fees for 2018-19 have not yet been confirmed.

EU students starting at Newcastle in 2017 and 2018 will pay the UK (Home) tuition fee for the full duration of their course.

Funding opportunities

Funding for UK/EU students Number of awards Value of awards
Postgraduate Master’s Loan Scheme (students from England and non-UK countries)

Maximum of £10,280 (2017 entry)

Non EU students Number of awards Value of awards
Indonesia Endowment Fund for Education (LPDP)

Not specified.

The scholarship covers tuition fees and living expenses.

Vice-Chancellor's International Scholarships
Our students/graduates Number of awards Value of awards
20% Alumni Tuition Fee Discount

Discount varies by level of tuition fee.

All Students Number of awards Value of awards
MastersCompare Postgraduate Scholarship

1

£5,000

Our students/graduates Number of awards Value of awards
20% Alumni Tuition Fee Discount

Discount varies by level of tuition fee.

UK/EU students Number of awards Value of awards
Phd in the School of Natural and Environmental Sciences - Brimstone and Treacle: understanding oil-driven microbial souring in petroleum reservoirs

1

100% of UK/EU tuition fees paid and annual living expenses of £14,533 (full award) plus an industrial CASE studentship top up fee.  

PhD Studentship in Chemical Engineering and Advanced Materials: Next generation of composite molten salt-ceramic membranes for selective separation of NOx, SO2 and CO2

1

Depending on how you meet the EPSRC’s eligibility criteria, a full award covers tuition fees at the UK/EU rate for the duration of your PhD and an annual stipend £14,553 (2017/18).  A partial award covers fees at the UK/EU rate only.

PhD Studentship in Chemical Engineering and Advanced Materials: The Use of Perovskite-type Oxygen-carriers for Hydrogen Production via Chemical Looping

1

Depending on how you meet the EPSRC’s eligibility criteria, a full award covers tuition fees at the UK/EU rate for the duration of your PhD and an annual stipend £14,553 (2017/18).  A partial award covers fees at the UK/EU rate only.

Postgraduate Master’s Loan Scheme (students from England and non-UK countries)

Maximum of £10,280 (2017 entry)

Disabled Students' Allowances

Varies

Professional and Career Development Loans

Varies

Industrial CASE PhD Studentship in Chemical Engineering and Advanced Materials: Data-driven modelling of glass durability and glass pouring rate in nuclear waste vitrification process

1

Depending on how you meet the EPSRC’s eligibility criteria, a full award covers tuition fees at the UK/EU rate for the duration of your PhD and an annual stipend £14,296 (2016/17).  A partial award covers fees at the UK/EU rate only.

PhD Studentship in Cell and Molecular Biosciences - Virulence factors of human and bird Trichomonad parasites targeting host proteoglycans: integrating evolutionary genomics and molecular cell biology

1

100% of UK/EU tuition fees paid and annual living expenses of £14,553 (full award). A partial award covers fees at the UK/EU rate only. 

BBSRC CASE PhD Studentship in Cellular Medicine - Investigating the impact of insulin resistance on ageing, appearance and wellbeing using sleep as a model system

1

100% of UK/EU tuition fees paid and annual living expenses of £14,553 (full award).  A partial award covers fees at the UK/EU rate only.

PhD in Computer Science - Visualization of Heterogeneous Multi-Source Data

1

100% of UK/EU tuition fees and an annual stipend of £14.553 (full award)

PhD Studentship in Computing Science - Verification of Portable Synthetic Biocircuits (EPSRC Portabolomics)

1

100% of UK/EU tuition fees and an annual stipend of £14,553 (full award).

International (Non EU) students Number of awards Value of awards
Newcastle University – GREAT Scholarship 2018 – China

7

50% of tuition fees.

School of Architecture, Planning and Landscape - Postgraduate International Scholarship Scheme (2017)

Not specified

£2,000 tuition fee scholarships

Vice-Chancellor's International Scholarships
International Family Discounts (IFD)

10% of the tuition fee per year.

Fulbright Scholarships

Varies

British Marshall Scholarships

40

Varies

Newcastle University Overseas Research Scholarship (NUORS)

Tuition fee scholarships of typically £7,800 - £11,700 per year. The award covers the difference between fees for UK/EU students and international students.

Chinese Business Excellence Scholarships

Tuition fees scholarships from £5,000 for a range of Business School postgraduate courses.

Indonesia Endowment Fund for Education (LPDP)

Not specified.

The scholarship covers tuition fees and living expenses.

USA Athlete Scholarship

10

£5000- £8000 payable towards the first year of tuition fees and a comprehensive support package (see Overview for further details).

All students Number of awards Value of awards
PhD Studentship in Computing Science - A Computational Systems Biology Approach to Psoriasis Treatment (Rosetrees Trust)

1

100% of UK/EU tuition fees paid and an annual stipend of £14,553 (full award).  Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

MSc Funding - 1st Class Scholarship (Civil Engineering and Geosciences)

Not specified

£2,000

Clinical Research Funding - various

Varies

Health Education England Bursaries (Physician Associate Studies, PGDip)

20 awards for 2017 entry

£18,000 bursary (£9,000 per year) and a contribution towards travel costs. The Bursary is paid as a tuition fee discount direct to the University.

School and Research Institute Studentships, Bursaries and Scholarships

Varies

Postgraduate Tuition Fee Instalments
2% Tuition Fee Discount

2% off annual tuition fee

Commonwealth Scholarship and Fellowship Plan (CSFP)

Varies

Varies.

Sir Mark Waller Postgraduate Law Scholarships

6 for international students, 2 for home/EU students.

Full and partial (£2,500-£3,000) tuition fee scholarships.

Charities and Trusts

Varies

Allergy Module Funding

Varies

Employer Sponsorship

Varies

FindAMasters.com and FindAPhD.com Postgraduate Scholarships

Not specified.

FindAMasters.com and FindAPhD.com are offering £12,000 in scholarships for postgraduate study.

Postgrad Solutions Study Bursaries

15

£500 payable towards tuition fees.

Teacher Training (PGCE programmes)
Cognitive Behavioural Therapy PGDip Bursaries

£2,000

Sport Scholarships

Varies

£500 - £10,000

PhD Studentship in Chemical Engineering and Advanced Materials: Mathematical modelling studies of rhythmic hydrogels for medical applications

1

Depending on how you meet the EPSRC’s eligibility criteria, 100% tuition fees at the UK/EU rate for the duration of your PhD and an annual stipend £14,296 (2016/17).  A partial award covers fees at the UK/EU rate only.

Business Excellence Scholarships

Tuition fees scholarships from £2,000 - £5,000 for a range of Business School Master’s courses.

MBA Business Excellence Scholarships

Tuition fee scholarships of £6,000 will be awarded to high achieving MBA candidates.

MBA Leadership Scholarships

Tuition fee scholarships of £10,000 will be awarded to high achieving MBA candidates.

Great Britain Sasakawa Foundation MLitt/PhD Studentships for Studies Relating to Japan

Up to 3 (MLitt or PhD)

£10,000,contributing towards your MLitt/PhD tuition fees and living costs. 

MastersCompare Postgraduate Scholarship

1

£5,000

PhD studentship in Biochemistry and Structural Biology – The Molecular Structure of Meiotic Chromosomes

1

100% of UK/EU tuition fees paid and annual living expense of £14,553.  Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

PhD studentship - Long-term training load management and recovery strategies in elite rugby union players (Newcastle Falcons Rugby Club and Newcastle University)

1

100% of UK/EU tuition fees paid and annual living expenses of £14,533. Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

PhD Studentship in Computing Science - Data Driven Computer Modelling of Brain Injury Recovery

1

100% of UK/EU tuition fees paid and an annual stipend of £14,553 (full award).  Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

PhD Studentship in Cell and Molecular Biosciences - Understanding the molecular regulation of autophagy during ageing.

1

100% of UK/EU tuition fees paid and annual living expenses of £14,553. Successful international candidates will be required to make up the difference between the UK/EU fees and international fees. Additional funding to cover research costs.

PhD in Chemistry: Computational Studies of Electron Transfer at Interfaces

1

100% tuition fees at the UK/EU rate and an annual stipend at RCUK rate (£14,553 2017/18).  Successful non-EU international students will be required to make up the difference between the UK/EU fees and international fees.

PhD in the School of Engineering - Role of social conformity in the acceptance and uptake of autonomous vehicles

1

100% of tuition fees paid - UK/EU or international - plus annual living expenses of £14,553 per annum.

PhD Studentship in Bio-Design - Exploring the Design Potential of ‘Thinking Soils’

1

£15,000 per year for 3 years. You will be required to pay your tuition fees from this award with the remainder of the studentship being awarded as living expenses. UK/EU tuition fees for 2017- 18 are £4,540. International tuition fees for 2017-18 are £12,680. 

Entry Requirements

2:1 honours degree, or international equivalent, in a subject broadly related to:

  • business
  • social sciences (eg languages, law or sociology)
  • humanities

Work experience in an international organisation or cross-cultural context is desirable, but not essential.

We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant teaching or professional experience.

International Students

To study this course you need to meet our Band 4 English Language requirements:

Direct Entry: IELTS 6.5 overall (with 6.5 in writing and a minimum of 5.5 in all other sub-skills).

If you have lower English Language scores, you may be accepted onto a pre-sessional English course. 

Our typical English Language requirements are listed as IELTS scores but we also accept a wide range of English Language tests.

The equivalent academic qualifications that we accept are listed on our country pages.

Graduate Diplomas

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

How to Apply

Use our Applicant Portal to apply for your course. We have a step-by-step guide to help you.

Start dates

The course starts in September. There is no application closing date for this course.

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.

Deposit

If you live outside the UK/EU you must:

  • pay a deposit of £1,500
  • or submit an official letter of sponsorship

The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.

Contact

Christine Bell
School of Education, Communication and Language Sciences
Telephone: +44 (0) 191 208 8830
Email: CCC@ncl.ac.uk