Postgraduate

Cross-Cultural Communication Int Marketing MA

Cross-Cultural Communication and International Marketing MA

Full time: 12 months, part time: 24 months

Profile

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.

This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.

The pathway will equip you with relevant research techniques required to investigate and critically analyse international marketing issues.

You will:

  • develop systemic understanding and critical awareness of international marketing theory 
  • apply theory to international case studies, markets and issues
  • measure market performance and consumer behaviour
  • develop knowledge of ethical issues and their implications in marketing

You will benefit from Newcastle University Business School's excellent facilities and partnerships with major corporate and social enterprises and academic institutions.

The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.

Delivery

Modules are delivered through a range of means, including:

  • lectures
  • seminars
  • workshops
  • group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

The course consists of three main parts, each comprising 60 credits.

Language and communication

This strand is delivered by academic staff in applied linguistics within the School of Education, Communication and Language Sciences. The strand comprises one compulsory module and a number of optional modules available to all cross-cultural communication students.

International marketing pathway-specific modules

The international marketing strand of taught modules is delivered by academic staff in Newcastle University Business School. You will study with other international marketing students.

Research portfolio

The research portfolio is equal to an MA-level dissertation. It involves three separate research files which take place over the course of the academic year:

  • an essay on a theoretical matter in Cross-Cultural Communication, submitted early January
  • a presentation on a methodological approach to research in Cross-Cultural Communication
  • an empirical research project conducted over the summer months, submitted at the end of August

Lectures and seminars provide support for the research portfolio. You will also receive one-to-one supervision from an academic member of staff.

Course Downloads

Student profile

We have a number of lecturers who are leading the way in research in their field, and are influential in their academic circles.

Bryony's student profile
Bryony

Related Degrees

  • International Marketing MSc

    Our course allows you to gain a thorough understanding of marketing theories and how to apply them to real world business challenges.

All related programmes

Modules

Modules for 2017 entry

Module changes

Module changes

Modules change annually to take account of:

  • changing staff expertise
  • developments in the discipline
  • the requirements of external bodies and partners
  • student feedback.

Most module information for 2018 entry will be available from mid-May 2018.

Careers

Curious about what our graduates have gone on to do? Find out about opportunities they’ve pursued, and how we can help you develop your career.

Graduate destinations

Careers Service

Our award-winning Careers Service will help you to explore your options and make informed choices to achieve your career goals.

Work experience

Work experience placements are a great way to develop relevant skills to excel in your chosen career.

Find out about paid and unpaid work experience options and other ways you can add to your degree.

Fees & Funding

2018-2019 fees

The fees displayed here are per year. If your studies last longer than one year your fee may be subject to an annual inflationary increase.

MA

UK

Full time: £7,200
Part time: £3,600

EU

Full time: £7,200
Part time: £3,600

International

Full time: £16,200

Find out more about our tuition fees, including how to pay them and available discounts.

EU students starting at Newcastle in 2018 will pay the UK (Home) tuition fee for the full duration of their course.

Funding opportunities

Entry Requirements

2:1 honours degree, or international equivalent, in a subject broadly related to:

  • business
  • social sciences (eg languages, law or sociology)
  • humanities

Work experience in an international organisation or cross-cultural context is desirable, but not essential.

We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant teaching or professional experience.

Find out the equivalent qualifications for your country.

Use the drop down above to find your country. If your country isn't listed please email: international.recruitment@ncl.ac.uk for further information.

English Language Requirements

Select an English language test from the list to view our English language entry requirements.

Please email us at international.recruitment@ncl.ac.uk for further information.

If you have lower English Language scores, you may be accepted onto a pre-sessional English course. 

Pathway courses

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

How to Apply

Use our Applicant Portal to apply for your course. We have a step-by-step guide to help you.

Start dates

The course starts in September. There is no application closing date for this course.

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.

Deposit

If you live outside the UK/EU you must:

  • pay a deposit of £1,500
  • or submit an official letter of sponsorship

The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.

Apply now