The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management.
The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.
This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.
The pathway will equip you with relevant research techniques required to investigate and critically analyse international marketing issues.
- develop systemic understanding and critical awareness of international marketing theory
- apply theory to international case studies, markets and issues
- measure market performance and consumer behaviour
- develop knowledge of ethical issues and their implications in marketing
You will benefit from Newcastle University Business School's excellent facilities and partnerships with major corporate and social enterprises and academic institutions.
The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.
Modules are delivered through a range of means, including:
- group projects
Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.
The course consists of three main parts, each comprising 60 credits.
Language and communication
This strand is delivered by academic staff in applied linguistics within the School of Education, Communication and Language Sciences. The strand comprises one compulsory module and a number of optional modules available to all cross-cultural communication students.
International marketing pathway-specific modules
The research portfolio is equal to an MA-level dissertation. It involves three separate research files which take place over the course of the academic year:
- an essay on a theoretical matter in Cross-Cultural Communication, submitted early January
- a presentation on a methodological approach to research in Cross-Cultural Communication
- an empirical research project conducted over the summer months, submitted at the end of August
Lectures and seminars provide support for the research portfolio. You will also receive one-to-one supervision from an academic member of staff.
You are encouraged to apply your research interests to real world case studies, particularly of international organisations or workplaces with which you have a connection.
For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.
As a part time student you can conduct a research project of relevance to your employer and/or industry.
As a student in the School of Education, Communication and Language Sciences you'll have access to facilities and a growing collection of online resources, including:
- a well-stocked Education Resource Centre
- Language Analysis Lab
- a phonetics lab
- an audio-video lab
- a recording studio
Contact UsContact Us
School of Education, Communication and Language Sciences
Telephone: +44 (0) 191 208 8830
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Modules for 2017 entry
Compulsory modulesCompulsory modules
Optional modulesOptional modules
You take 40 credits of Language and Communication modules from the following:
- ALC8001 The Social Psychology of Communication
- ALC8002 Sociolinguistics
- ALC8005 International Business Talk and Interaction
- ALC8007 Professional Communication
- ALC8009 English in the World: Global and Cross-Cultural Issues Surrounding English as a Lingua Franca
- ALC8012 Micro-analysis of Intercultural Interaction
- ALC8010 Culture, Interculturality and Identity
- ALC8021 Understanding Multimodal Communication
You take 30 credits of Marketing modules from the following:
Modules change annually to take account of:
- changing staff expertise
- developments in the discipline
- the requirements of external bodies and partners
- student feedback.
Most module information for 2018 entry will be available from mid-May 2018.
Curious about what our graduates have gone on to do? Find out about opportunities they’ve pursued, and how we can help you develop your career.
Our award-winning Careers Service will help you to explore your options and make informed choices to achieve your career goals.
Work experience placements are a great way to develop relevant skills to excel in your chosen career.
Find out about paid and unpaid work experience options and other ways you can add to your degree.
Fees & Funding
The fees displayed here are per year. If your studies last longer than one year your fee may be subject to an annual inflationary increase.
Full time: £7,200
Part time: £3,600
Full time: £7,200
Part time: £3,600
Full time: £16,200
Find out more about our tuition fees, including how to pay them and available discounts.
EU students starting at Newcastle in 2018 will pay the UK (Home) tuition fee for the full duration of their course.
A 2:1 honours degree, or international equivalent, in a subject broadly related to:
- social sciences (eg languages, law or sociology)
Work experience in an international organisation or cross-cultural context is desirable, but not essential.
We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant teaching or professional experience.
Find out the equivalent qualifications for your country.
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English Language Requirements
Select an English language test from the list to view our English language entry requirements.
Please email us at email@example.com for further information.
Pre-sessional English Course RequirementsPre-sessional English Course Requirements
- 6 week Pre-sessional entry: IELTS 6.0 overall (with 6.5 in writing and a minimum of 5.5 in all other sub-skills)
- 10 week Pre-sessional entry: IELTS 6.0 overall (with 6.0 in writing and a minimum of 5.5 in all other sub-skills)
You can study our Pre-sessional English course at the INTO Newcastle Centre.
Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:
How to Apply
You apply online, track your application and contact the admissions team via our applicant portal. Our step-by-step guide can help you on your way.
The course starts in September. There is no application closing date for this course.
We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.
If you live outside the UK/EU you must:
- pay a deposit of £1,500
- or submit an official letter of sponsorship
The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.