Postgraduate

E-Business (E-Marketing) MSc

E-Business (E-Marketing) MSc

Full time: 12 months

Profile

Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

Video: Staff, students and employers talk about studying business at Newcastle.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service. 
 

Your development

The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects.
 
On completion of the course you will demonstrate knowledge of:
 
  • the business value of contemporary technologies
  • your personal development as an entrepreneur and intrapreneur
  • the feasibility of disruptive e-business models
  • business planning and new ventures
  • the link between business strategy and systems
  • business processes, such as the ones involving clients and suppliers
  • business intelligence systems
  • organisational alignment for the attainment of e-business benefits
  • the marketing function in organisations
  • customer relationship management

Other topics you will cover include:

  • social media planning
  • mobile commerce
  • data analytics
  • behavioural targeting
  • campaign management
  • e-mail marketing
  • e-sales
  • call centres
  • online self-service
  • contact channels integration
  • customer segmentation and life cycle
  • customer-oriented culture

Delivery

Our course offers a complete and balanced combination of modules on e-business. You will start by studying the fundamentals of e-business, gradually developing your analytical and practical skills. By the end of the course you will meet the most demanding professional and academic requirements.

Practitioner and research led teaching

This course has strong links with industry. Our staff are world-class researchers and some have been successful entrepreneurs, consultants or top level managers in government agencies or corporations such as IBM, Oracle, and Philips. You will be taught by:

We also collaborate with guest speakers from industry. In addition, you will have access one-to-one support from our award-winning Careers Service.

Newcastle Science City

We are a lead partner in Newcastle Science City. The initiative aims to maximise Newcastle’s scientific potential and enhance our reputation for world-class science.

Newcastle Science City aims to create new businesses, attract investment and strengthen science networks. The initiative has created an entrepreneurial, technological and vibrant culture, which is at the core of our E-Business MSc courses.

Course Downloads

Student profile

The academic staff are all experts in their fields, professional, friendly and willing to help.

Paraskevas's student profile
Paraskevas

Related Degrees

  • E-Business MSc

    Our E-Business MSc combines leading technology with business strategies, entrepreneurship and organisational behaviour. It will prepare you to succeed in the modern business world.

  • E-Business (Information Systems) MSc

    Our E-Business (Information Systems) MSc will develop your technical and business skills to differentiate your career in the modern corporate world.

All related programmes

Modules

Modules for 2017 entry

Module changes

Module changes

Modules change annually to take account of:

  • changing staff expertise
  • developments in the discipline
  • the requirements of external bodies and partners
  • student feedback.

Most module information for 2018 entry will be available from mid-May 2018.

Careers

Curious about what our graduates have gone on to do? Find out about opportunities they’ve pursued, and how we can help you develop your career.

Career development 

This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as e-marketing consultantsCRM managers or project managers. The course is also relevant to industry analysts and product managers in the e-business sector.

Graduate destinations

Many graduates from our E-Business courses have worked for international companies, such as:

  • Google
  • Yahoo
  • IBM
  • Dell
  • Accenture
  • KPMG
  • Ernst & Young
  • PwC
  • Hewlett-Packard
  • The Hut Group
  • Travix International
  • Hitachi Solutions
  • BAE Systems Applied Intelligence
  • Ctrl-Shift
  • HSBC
  • Lloyds Banking Group
  • GlaxoSmithKline
  • Datwyler
  • Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

Careers Service

Our award-winning Careers Service will help you to explore your options and make informed choices to achieve your career goals.

Work experience

Work experience placements are a great way to develop relevant skills to excel in your chosen career.

Find out about paid and unpaid work experience options and other ways you can add to your degree.

Fees & Funding

2018-2019 fees

The fees displayed here are per course.

MSc

UK

Full time: £7,200

EU

Full time: £7,200

International

Full time: £16,800

Find out more about our tuition fees, including how to pay them and available discounts.

EU students starting at Newcastle in 2018 will pay the UK (Home) tuition fee for the full duration of their course.

Funding opportunities

Entry Requirements

A 2:1 honours degree, or international equivalent, in any subject.

Find out the equivalent qualifications for your country.

Use the drop down above to find your country. If your country isn't listed please email: international.recruitment@ncl.ac.uk for further information.

English Language Requirements

Select an English language test from the list to view our English language entry requirements.

Please email us at international.recruitment@ncl.ac.uk for further information.

If you have lower English Language scores, you may be accepted onto a pre-sessional English course. 

Pathway courses

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

How to Apply

Use our Applicant Portal to apply for your course. We have a step-by-step guide to help you.

Start dates

The course starts in September. There is no application closing date for this course.

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.

Deposit

If you live outside the UK/EU you must:

  • pay a deposit of £1,500
  • or submit an official letter of sponsorship

The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.

Apply now

Connect with us