Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.
Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.
Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.
- the business value of contemporary technologies
- your personal development as an entrepreneur and intrapreneur
- the feasibility of disruptive e-business models
- business planning and new ventures
- the link between business strategy and systems
- business processes, such as the ones involving clients and suppliers
- business intelligence systems
- organisational alignment for the attainment of e-business benefits
- the marketing function in organisations
- customer relationship management
Other topics you will cover include:
- social media planning
- mobile commerce
- data analytics
- behavioural targeting
- campaign management
- e-mail marketing
- call centres
- online self-service
- contact channels integration
- customer segmentation and life cycle
- customer-oriented culture
Our course offers a complete and balanced combination of modules on e-business. You will start by studying the fundamentals of e-business, gradually developing your analytical and practical skills. By the end of the course you will meet the most demanding professional and academic requirements.
Practitioner and research led teaching
This course has strong links with industry. Our staff are world-class researchers and some have been successful entrepreneurs, consultants or top level managers in government agencies or corporations such as IBM, Oracle, and Philips. You will be taught by:
- Dr Arturo Vega (Degree Programme Director)
- Rebecca Casey
- Eleni Dermentzi
- Dr Karen Elliott
- Dr Ana Javornik
- Professor Savvas Papagiannidis
- Dr Janette Young
- Dr Matthew Gorton
- Professor Klaus Schoefer
We also collaborate with guest speakers from industry. In addition, you will have access one-to-one support from our award-winning Careers Service.
Newcastle Science City
We are a lead partner in Newcastle Science City. The initiative aims to maximise Newcastle’s scientific potential and enhance our reputation for world-class science.
Newcastle Science City aims to create new businesses, attract investment and strengthen science networks. The initiative has created an entrepreneurial, technological and vibrant culture, which is at the core of our E-Business MSc courses.
Newcastle University Business School is accredited by the:
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
- Association of MBAs (AMBA)
Only 1% of business schools worldwide hold this triple crown and we are one of only 20 to have these accreditations in the UK.
Our accreditations reflect the investments we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.
Newcastle University Business School is one of the largest Schools in the University, with over 3,100 students representing over 80 nationalities. The School's new location and modern design allows it to:
- unite world-class research, teaching, enterprise and innovative activities under one roof
- develop and strengthen relationships between staff and students
- facilitate collaborative links between the School and the business community
Our facilities provide:
- a flexible and dedicated conference suite with panoramic views across the city
- Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
- four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
- a dedicated Hub, Base, and Lounge providing a balanced mix of study space and relaxation areas
- a contemporary café
View some of the Business School facilities.
Contact UsContact Us
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36 scholarships worth £5,000 each for under-represented students wanting to fund a full/part time Masters' course in September 2018.
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Student blogger Lydia's story of why she chose to take on postgraduate study.
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Modules for 2017 entry
Compulsory modulesCompulsory modules
You will take the following general modules (60 credits):
- NBS8263 Competing with IT
- NBS8139 Enterprise and Entrepreneurial Management: A Critical Exploration
- NBS8321 Strategy, Management and Information Systems
- NBS8322 E-Business
- NBS8323 E-Commerce Start-up
You will take the following specialist modules (40 credits):
You will also take the following research related modules (80 credits):
Modules change annually to take account of:
- changing staff expertise
- developments in the discipline
- the requirements of external bodies and partners
- student feedback.
Most module information for 2018 entry will be available from mid-May 2018.
Curious about what our graduates have gone on to do? Find out about opportunities they’ve pursued, and how we can help you develop your career.
This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.
Our graduates progress into careers as e-marketing consultants, CRM managers or project managers. The course is also relevant to industry analysts and product managers in the e-business sector.
Many graduates from our E-Business courses have worked for international companies, such as:
- Ernst & Young
- The Hut Group
- Travix International
- Hitachi Solutions
- BAE Systems Applied Intelligence
- Lloyds Banking Group
Other graduates have used their acquired expertise to start up their own companies, or develop their family business.
Our award-winning Careers Service will help you to explore your options and make informed choices to achieve your career goals.
Work experience placements are a great way to develop relevant skills to excel in your chosen career.
Find out about paid and unpaid work experience options and other ways you can add to your degree.
Fees & Funding
The fees displayed here are per course.
Full time: £7,200
Full time: £7,200
Full time: £16,800
Find out more about our tuition fees, including how to pay them and available discounts.
EU students starting at Newcastle in 2018 will pay the UK (Home) tuition fee for the full duration of their course.
A 2:1 honours degree, or international equivalent, in any subject.
Find out the equivalent qualifications for your country.
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English Language Requirements
Select an English language test from the list to view our English language entry requirements.
Please email us at email@example.com for further information.
Pre-sessional English Course RequirementsPre-sessional English Course Requirements
- 6 week Pre-sessional entry: IELTS 6.0 overall (with 6.0 in writing and a minimum of 5.5 in all other sub-skills)
- 10 week Pre-sessional entry: IELTS 6.0 overall (with 1 sub-skill at a minimum of 5.0 and 3 sub-skills at a minimum of 5.5, including writing)
You can study our Pre-sessional English course at the INTO Newcastle Centre.
Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:
How to Apply
You apply online, track your application and contact the admissions team via our applicant portal. Our step-by-step guide can help you on your way.
The course starts in September. There is no application closing date for this course.
We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.
If you live outside the UK/EU you must:
- pay a deposit of £1,500
- or submit an official letter of sponsorship
The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.