Postgraduate

International Marketing MSc (London campus)

International Marketing MSc (London campus)

Full time: 12 months

Profile

This MSc provides you with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real world business challenges. You will specialise in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.

This degree is aimed at graduates of all disciplines who wish to study a commercially-focused postgraduate course. You will develop a range of skills and knowledge including:

• how to apply marketing theory to international case studies, markets and issues
• advanced skills in the analysis of markets in an international context
• knowledge of ethical issues and their implications in marketing

The course covers the following areas:

• consumer behaviour
• international brand management
• the international business environment
• international marketing
• international marketing communications
• market analysis
• marketing research
• principles of marketing

You will also complete a dissertation. This will either be research-based or practice-based. It is designed so that you can demonstrate the understanding and skills you have gained from the course in the context of a detailed study of a marketing issue. You will be supported through research study skills modules and experienced research supervisors.

We also offer International Marketing MSc at our Newcastle campus.

The course is aimed at graduates of all disciplines who wish to study a commercially focused postgraduate course. You will develop the knowledge and skills required for a successful career in business and marketing within an international context.

Careers

Newcastle's graduates are currently employed in companies around the world including:

  • L'Oreal 
  • Accenture 
  • Microsoft 
  • Sainsbury's 
  • Shell 
  • Nestlé 
  • HSBC Bank International

As this is a new course we don't have any careers destination information yet. Instead, you might be interested to see information about our graduates who studied postgraduate marketing.

Related Degrees

  • International Business Management MSc

    Our MSc will suit those looking to study business with an international focus. It will enable you to develop a career within business management.

  • Banking and Finance MSc

    Our course analyses the role of banking within international financial markets. You will develop an empirical understanding of the behaviour of international financial markets.

All related programmes

Module changes

Module changes

Modules change annually to take account of:

  • changing staff expertise
  • developments in the discipline
  • the requirements of external bodies and partners
  • student feedback.

Most module information for 2018 entry will be available from mid-May 2018.

Fees & Funding

2018-2019 fees

The fees displayed here are per course.

MSc

UK

Full time: £7,800

EU

Full time: £7,800

International

Full time: £18,000

EU students starting at Newcastle in 2018 will pay the UK (Home) tuition fee for the full duration of their course.

Scholarships

Newcastle University London has a range of academic scholarships for talented students.

Entry Requirements

A 2:1 honours degree, or international equivalent, in any subject.

Find out the equivalent qualifications for your country.

Use the drop down above to find your country. If your country isn't listed please email: international.recruitment@ncl.ac.uk for further information.

English Language Requirements

Select an English language test from the list to view our English language entry requirements.

Please email us at international.recruitment@ncl.ac.uk for further information.

If you have lower English Language scores, you may be accepted onto a pre-sessional English course. 

How to Apply

To apply for this course you will need to complete an application form (PDF:235KB). You need to provide related documents with your application. You can email your completed form to newcastlelondon@ncl.ac.uk, or you can post it to:

Newcastle University London Admissions
One Gloucester Place
Brighton
East Sussex
BN1 4AA
United Kingdom
Telephone: +44 1273 876040