This MSc provides you with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real world business challenges. You will specialise in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.
This degree is aimed at graduates of all disciplines who wish to study a commercially-focused postgraduate course. You will develop a range of skills and knowledge including:
• how to apply marketing theory to international case studies, markets and issues
• advanced skills in the analysis of markets in an international context
• knowledge of ethical issues and their implications in marketing
The course covers the following areas:
• consumer behaviour
• international brand management
• the international business environment
• international marketing
• international marketing communications
• market analysis
• marketing research
• principles of marketing
You will also complete a dissertation. This will either be research-based or practice-based. It is designed so that you can demonstrate the understanding and skills you have gained from the course in the context of a detailed study of a marketing issue. You will be supported through research study skills modules and experienced research supervisors.
We also offer International Marketing MSc at our Newcastle campus.
The course is aimed at graduates of all disciplines who wish to study a commercially focused postgraduate course. You will develop the knowledge and skills required for a successful career in business and marketing within an international context.
Newcastle's graduates are currently employed in companies around the world including:
- HSBC Bank International
As this is a new course we don't have any careers destination information yet. Instead, you might be interested to see information about our graduates who studied postgraduate marketing.
Course accreditationCourse accreditation
Chartered Institute of Marketing
This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading international bodies for marketing and business development.
Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.
This course does not provide a CIM qualification or membership, this is dependent on relevant work experience.
Market Research Society
Our course is only one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.
In the news
Student blogger Lydia's story of why she chose to take on postgraduate study.
published on: 18 April 2018
Want to know what its like to be a Newcastle University student? Join us online for one of our PG Café virtual events.
published on: 16 April 2018
Modules for 2017 entry
- LBS8045 The International Business Environment
- LBS8507 International Marketing
- LBS8508 Market Analysis
- LBS8509 International Brand Management
- LBS8510 International Marketing Communications Management
- LBS8512 Dissertation in Marketing
- LBS8514 Marketing Research
- LBS8517 Consumer Behaviour
- LBS8526 Principles of Marketing
- LBS8236 Customer Relationship Management
- LBS8519 E-Marketing
Modules change annually to take account of:
- changing staff expertise
- developments in the discipline
- the requirements of external bodies and partners
- student feedback.
Most module information for 2018 entry will be available from mid-May 2018.
Fees & Funding
The fees displayed here are per course.
Full time: £7,800
Full time: £7,800
Full time: £18,000
EU students starting at Newcastle in 2018 will pay the UK (Home) tuition fee for the full duration of their course.
Newcastle University London has a range of academic scholarships for talented students.
A 2:1 honours degree, or international equivalent, in any subject.
Find out the equivalent qualifications for your country.
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English Language Requirements
Select an English language test from the list to view our English language entry requirements.
Please email us at email@example.com for further information.
Pre-sessional English Course RequirementsPre-sessional English Course Requirements
- 6 week Pre-sessional entry: IELTS 6.0 overall (with 6.0 in writing and a minimum of 5.5 in all other sub-skills)
- 10 week Pre-sessional entry: IELTS 6.0 overall (with 1 sub-skill at a minimum of 5.0 and 3 sub-skills at a minimum of 5.5, including writing)
You can study a pre-sessional English course at our INTO London Centre.
How to Apply
To apply for this course you will need to complete an application form (PDF:235KB). You need to provide related documents with your application. You can email your completed form to firstname.lastname@example.org, or you can post it to:
Newcastle University London Admissions
One Gloucester Place
Telephone: +44 1273 876040