This MSc provides you with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real world business challenges. The course is taught from our London campus.
You will specialise in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.
The course covers the following areas:
- consumer behaviour
- international brand management
- the international business environment
- international marketing
- international marketing communications
- market analysis
- marketing research
- principles of marketing
You will also complete a dissertation. This will either be research-based or practice-based. It is designed so that you can demonstrate the understanding and skills you have gained from the course in the context of a detailed study of a management or business issue. You will be supported through research study skills modules and experienced research supervisors.
We also offer International Marketing MSc at our Newcastle campus.
The course is aimed at graduates of all disciplines who wish to study a commercially focused postgraduate course. You will develop the knowledge and skills required for a successful career in business and marketing within an international context.
Newcastle's graduates are currently employed in companies around the world including:
- HSBC Bank International
As this is a new course we don't have any careers destination information yet. Instead, you might be interested to see information about our graduates who studied postgraduate marketing.
In the news
Newcastle University Business School has joined the ranks of the global elite after receiving the triple crown from the world's leading accreditation bodies.
published on: 24 September 2015
Newcastle University London is a new campus providing undergraduate and postgraduate degrees.
published on: 1 September 2015
We are one of the most powerful research universities in the country and the most powerful in the North East - REF 2014.
published on: 15 February 2017
Newcastle University has been ranked 127th in the QS World University Rankings 2014-15, up from our position of 129 in last year's survey.
published on: 4 January 2016
Modules for 2016 entry
- LBS8045 The International Business Environment
- LBS8507 International Marketing
- LBS8508 Market Analysis
- LBS8509 International Brand Management
- LBS8510 International Marketing Communications Management
- LBS8512 Dissertation in Marketing
- LBS8514 Marketing Research
- LBS8517 Consumer Behaviour
- LBS8526 Principles of Marketing
- LBS8236 Customer Relationship Management
- LBS8519 E-Marketing
Modules change annually to take account of:
- changing staff expertise
- developments in the discipline
- the requirements of external bodies and partners
- student feedback.
Most module information for 2017 entry will be available from mid-May 2017.
Fees & Funding
The fees displayed here are per course.
Full time: £6,000
Full time: £17,500
Update: If you’re an EU student you will pay the UK (Home) rate of tuition fees for the full duration of your course, if you start in 2016 or 2017.
Newcastle University London has a range of academic scholarships for talented students.
A 2:1 honours degree, or international equivalent, in any subject.
If you do not meet the academic entry requirements, you may be eligible to apply for the International Graduate Diploma in Business.
To study this course you need to meet our Band 6 English Language requirements:
Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills)
If you have lower English Language scores, you may be accepted onto a pre-sessional English course.
Our typical English Language requirements are listed as IELTS scores but we also accept a wide range of English Language tests.
The equivalent academic qualifications that we accept are listed on our country pages.
Pre-sessional English Course RequirementsPre-sessional English Course Requirements
- 6 week Pre-sessional entry: IELTS 6.0 overall (with 6.0 in writing and a minimum of 5.5 in all other sub-skills)
- 10 week Pre-sessional entry: IELTS 6.0 overall (with 1 sub-skill at a minimum of 5.0 and 3 sub-skills at a minimum of 5.5, including writing)
You can study a pre-sessional English course at our INTO London Centre.
How to Apply
To apply for this course you will need to complete an application form (PDF:235KB). You need to provide related documents with your application. You can email your completed form to firstname.lastname@example.org, or you can post it to:
Newcastle University London Admissions
One Gloucester Place
Telephone: +44 1273 876040