Postgraduate

International Marketing MSc

International Marketing MSc

Full time: 12 months

Profile

Our International Marketing MSc will give you a thorough understanding of marketing theories. You will learn how to apply these to real world business challenges.

Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations. 

This course is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules. 

What you'll learn

You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:

  • international communications
  • brand management
  • customer relationship management
  • e-marketing

Throughout the course, you will develop relevant research techniques. You need these to investigate and critically analyse international marketing issues.

You will gain:

  • a systematic understanding and critical awareness of international marketing theory
  • the ability to apply theory to international case studies, markets and issues
  • the ability to measure market performance and consumer behaviour
  • knowledge of ethical issues and their implications in marketing

Your development

On completion of the course you will gain:

  • access to the largest professional international marketing networks that provide you with resources, training and support throughout your marketing career 
  • practical marketing experience, which is highly attractive to employers 
  • industry links developed through modules (eg Principles of Marketing) and a regional marketing competition

Course accreditation

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading international bodies for marketing and business development.

Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.

This course does not provide a CIM qualification or membership, this is dependent on relevant work experience.

Market Research Society

Our course is only one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.

Career focus

You will be able to develop your career in marketing roles on the agency and in-house sides. You will also be able to enter graduate roles at blue chip companies.

Graduates from the course have moved into various roles, including:

  • Search Marketing Manager
  • Communications Specialist
  • Marketing and Design Executive
  • Digital Account Manager
  • Assistant Brand Manager

Delivery

The course is modular, comprising 180 credits.

Practitioner and research led teaching

Profiles of the academic staff who teach on the course:

Student profile

The course combines academic and practical aspects, which helps me to use my theoretical knowledge on a real business case.

Franziska's student profile
Franziska

A sample of job titles our graduates now hold

Marketing Officer, Sales And Business Development Director, Assistant Brand Manager

A sample of employers our graduates now work for

Eventplan GmbH, Tesco Plc, The Apartment Group

Data based on responses from 51 UK, EU and International postgraduate leavers (2011/12, 2012/13) studying Marketing. See more about what our graduates do.

Related Degrees

  • E-Business MSc

    Our E-Business MSc combines leading technology with business strategies, entrepreneurship and organisational behaviour. It will prepare you to succeed in the modern business world.

  • Marketing MPhil, PhD

    Our Marketing MPhil and PhD programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. PhD research should produce a thesis which includes material worthy of academic publication.

All related programmes

Module changes

Module changes

Modules change annually to take account of:

  • changing staff expertise
  • developments in the discipline
  • the requirements of external bodies and partners
  • student feedback.

Most module information for 2017 entry will be available from mid-May 2017.

Fees & Funding

2017-2018 fees

The fees displayed here are per course.

MSc

UK/EU

Full time: £6,000

International

Full time: £17,500

You can read more about our tuition fees and discounts available.

Tuition fees for 2018-19 have not yet been confirmed.

EU students starting at Newcastle in 2017 and 2018 will pay the UK (Home) tuition fee for the full duration of their course.

Funding opportunities

Funding for UK/EU students Number of awards Value of awards
Humanities and Social Science Postgraduate Excellence Scholarships

Up to 18 scholarships

£2,000 scholarships, awarded as a tuition fee discount.

Postgraduate Master’s Loan Scheme

Maximum of £10,000 (2016 entry) or £10,280 (2017 entry)

Postgraduate Opportunity Scholarships 2017/18

40

£5,000

Non EU students Number of awards Value of awards
Chinese Business Excellence Scholarships

Tuition fees scholarships from £5,000 for a range of Business School postgraduate courses.

Vice-Chancellor's International Scholarships

255

£3,000

Our students/graduates Number of awards Value of awards
20% Alumni Tuition Fee Discount

Discount varies by level of tuition fee.

All Students Number of awards Value of awards
Business Excellence Scholarships

Tuition fees scholarships from £2,000 - £5,000 for a range of Business School Master’s courses.

MastersCompare Postgraduate Scholarship

1

£5,000

Our students/graduates Number of awards Value of awards
20% Alumni Tuition Fee Discount

Discount varies by level of tuition fee.

UK/EU students Number of awards Value of awards
5 EPSRC CASE PhD Studentships – Science and Engineering

5

A full PhD award will cover a studentship of £18,748 per year. This includes RCUK standard UK/EU tuition fees, and a stipend (living allowance) of at least £14,553 per year.  Additional funding will be provided by the industry sponsor to support the placement position. This will vary by project outline/sponsor engagement.

Postgraduate Opportunity Scholarships 2017/18

40

£5,000

Two PhD Studentships in Environmental/Animal Science/Clean Technology - Assessment of Environmental Impact of European Pig Systems

2

100% tuition fees at the UK/EU rate for the duration of your PhD and an annual stipend of £14,533  

Architecture, Planning and Landscape - Postgraduate Taught Home and EU Scholarship Scheme 2017

Not specified.

£2,000 scholarships (which will be deducted from your tuition fees) and full fees scholarships.

Humanities and Social Science Postgraduate Excellence Scholarships

Up to 18 scholarships

£2,000 scholarships, awarded as a tuition fee discount.

Postgraduate Master’s Loan Scheme

Maximum of £10,000 (2016 entry) or £10,280 (2017 entry)

PhD in Marine Science and Technology - Shipping Exhaust Gas Emission Modelling, Indexing and Regulation

1

100% of UK/EU tuition fees paid. £13,726 living expenses per year.

Disabled Students' Allowances

Varies

Professional and Career Development Loans

Varies

PhD Studentship in Chemical Engineering and Advanced Materials: The Use of Perovskite-type Oxygen-carriers for Hydrogen Production via Chemical Looping

1

Depending on how you meet the EPSRC’s eligibility criteria, a full award covers tuition fees at the UK/EU rate for the duration of your PhD and an annual stipend £14,296 (2016/17).  A partial award covers fees at the UK/EU rate only.

PhD Studentship in Chemical Engineering and Advanced Materials: Next generation of composite molten salt-ceramic membranes for selective separation of NOx, SO2 and CO2

1

Depending on how you meet the EPSRC’s eligibility criteria, a full award covers tuition fees at the UK/EU rate for the duration of your PhD and an annual stipend £14,296 (2016/17).  A partial award covers fees at the UK/EU rate only.

Industrial CASE PhD Studentship in Chemical Engineering and Advanced Materials: Data-driven modelling of glass durability and glass pouring rate in nuclear waste vitrification process

1

Depending on how you meet the EPSRC’s eligibility criteria, a full award covers tuition fees at the UK/EU rate for the duration of your PhD and an annual stipend £14,296 (2016/17).  A partial award covers fees at the UK/EU rate only.

EPSRC CASE PhD Studentship in Nanoscale Tomography and Chemical Analysis of Soft Materials in 3D

1

100% of UK/EU tuition fees paid and annual living expenses of £14,057 (full award).  Additional contribution from Proctor and Gamble to be confirmed before commencement.  Also significant additional funding to cover research costs and local, national and international travel (conferences and exchanges).

EPSRC Studentship – Electrical and Electronic Engineering

1

100% tuition fees and UK/EU rate for 4 years of study (MSc year + 3 years PhD), plus an annual stipend of £14,533.

PhD Studentship in Agricultural Biochemistry - Safener activity and metabolic resistance to herbicides in dicots

1

Depending on how you meet the BBSRC’s eligibility criteria, a full award covers tuition fees at the UK/EU rate for the four-year duration of your PhD and an annual stipend of £14,701 (2016-2017). A partial award covers fees at the UK/EU rate only.

PhD Studentship in Cell and Molecular Biosciences - Virulence factors of human and bird Trichomonad parasites targeting host proteoglycans: integrating evolutionary genomics and molecular cell biology

1

100% of UK/EU tuition fees paid and annual living expenses of £14,553 (full award). A partial award covers fees at the UK/EU rate only. 

PhD in the School of Mechanical and Systems Engineering: High-fidelity simulations of turbulent reacting flows involving localised ignition and flame-wall interaction

1

100% of UK/EU tuition fees paid and an annual stipend according to the EPSRC minimum rate (~ £14,000 per annum).  Also additional funding to cover research costs and local, national and international travel (conferences and exchanges).

PhD in the School of Civil Engineering and Geosciences - Investigating Cooperative - ITS to deliver Infrastructure as a Service

1

UK: 100% of tuition fees paid and annual living expenses of £14,057. EPSRC full award, plus an Industrial Case top up from Siemens of £20,000.  EU: fees only.

BBSRC CASE PhD Studentship in Cellular Medicine - Investigating the impact of insulin resistance on ageing, appearance and wellbeing using sleep as a model system

1

100% of UK/EU tuition fees paid and annual living expenses of £14,553 (full award).  A partial award covers fees at the UK/EU rate only.

STREAM PhD in Civil Engineering – Performance monitoring and full-scale cost of manufactured SUDS components to manage urban runoff

1

Stipend of £17,000 per annum with an additional EPSRC fixed travel and subsistence budget.  Fees paid at the UK/EU rate depending upon EPSRC.  This award is only available to UK/EU students.

STREAM EngD in Civil Engineering – Understanding and communicating impacts of water resource infrastructure removal

1

Stipend of £19,000 rising to £20,000 with an additional EPSRC fixed travel and subsistence budget.  Fees paid at the UK/EU Rate depending upon EPSRC

STREAM EngD in Civil Engineering – Advancing the use of Flow Cytometry (FCM) in the water sector

1

Stipend of £19,000 rising to £20,000 with an additional EPSRC fixed travel and subsistence budget.  Fees paid at the UK/EU Rate depending upon EPSRC.

PhD studentship in Computational Visual Neuroscience – How Specific Classes of Retinal Cells Contribute to Vision: a Computational Model

1

100% of UK/EU tuition fees paid and annual living expenses of £14,283 (full award). Additional funding is available for international travel (conferences and exchanges).

Newcastle University Business School Enterprise and Innovation Scholarship 2017-18

1

£3,000 payable towards tuition fees.

School of Agriculture Food and Rural Development NERC Industrial CASE PhD - Using spatially explicit soil mapping and modelling to understand and mitigate nitrate leaching in an agricultural catchment

1

Depending on how you meet the NERC's eligibility criteria, you may be entitled to a full or a partial award. A full award covers tuition fees at the UK/EU rate and an annual stipend of £14,553. A partial award covers fees at the UK/EU rate.

PhD Studentship in Chemical Engineering and Advanced Materials: Development of novel proton – oxygen ion – electron conducting ceramics

1

Depending on how you meet the EPSRC’s eligibility criteria, a full award covers tuition fees at the UK/EU rate for a three year duration of your PhD and an annual stipend £14,533 (2017/18).

The Elsie Jeffery Memorial Bursary

1

£1,000

PhD in Civil Engineering and Geosciences - Mapping, monitoring and characterising landslides with satellite radar and optical observations

1

100% tuition fees at the UK/EU rate and an annual stipend of £14,553 (2017-18). 

International (Non EU) students Number of awards Value of awards
Faculty of Medical Sciences International Masters Excellence Scholarship

£1,500

School of Architecture, Planning and Landscape - Postgraduate International Scholarship Scheme (2017)

Not specified

£2,000 tuition fee scholarships

Vice-Chancellor's International Scholarships

255

£3,000

International Family Discounts (IFD)

10% of the tuition fee per year.

Fulbright Scholarships

Varies

British Marshall Scholarships

40

Varies

Newcastle University Overseas Research Scholarship (NUORS)

Tuition fee scholarships of typically £7,800 - £11,700 per year. The award covers the difference between fees for UK/EU students and international students.

Chinese Business Excellence Scholarships

Tuition fees scholarships from £5,000 for a range of Business School postgraduate courses.

Newcastle Santander Scholarships

10

£5,000 payable towards the first year of tuition fees.

Indonesia Endowment Fund for Education (LPDP)

Not specified.

The scholarship covers tuition fees and living expenses.

USA Athlete Scholarship

10

£5000- £8000 payable towards the first year of tuition fees and a comprehensive support package (see Overview for further details).

Newcastle University GREAT India Scholarships

3

£5,000 payable towards the first year of tuition fees.

All students Number of awards Value of awards
Research Excellence Academy PhD Studentship in Linguistics

1

100% UK/EU rate of tuition fee and £14,553 living expenses per year (2017-18 Research Councils UK rate).

Research Excellence Academy PhD Studentship - Designing dynamic models to understand and predict the responses of complex ecological networks to environmental perturbations

1

100% tuition fees, a tax-free stipend of (up to) is £14,553 pa (17/18), a desktop computer, and £1,500 travel allowance. 

Postgraduate Masters Scholarships in Geography, Sociology and Politics

up to 12

Full and partial tuition fee scholarships at the UK/EU rate.

MSc Funding - 1st Class Scholarship (School of Civil Engineering and Geosciences)

Not specified

£2,000

Clinical Research Funding - various

Varies

Health Education England Bursaries (Physician Associate Studies, PGDip)

20 awards for 2017 entry

£18,000 bursary (£9,000 per year) and a contribution towards travel costs. The Bursary is paid as a tuition fee discount direct to the University.

School and Research Institute Studentships, Bursaries and Scholarships

Varies

Postgraduate Tuition Fee Instalments
2% Tuition Fee Discount

2% off annual tuition fee

Commonwealth Scholarship and Fellowship Plan (CSFP)

Varies

Varies.

Sir Mark Waller Postgraduate Law Scholarships

6 for international students, 2 for home/EU students.

Full and partial (£2,500-£3,000) tuition fee scholarships.

Charities and Trusts

Varies

Allergy Module Funding

Varies

Employer Sponsorship

Varies

FindAMasters.com and FindAPhD.com Postgraduate Scholarships

Not specified.

FindAMasters.com and FindAPhD.com are offering £12,000 in scholarships for postgraduate study.

Postgrad Solutions Study Bursaries

15

£500 payable towards tuition fees.

Teacher Training (PGCE programmes)
Cognitive Behavioural Therapy PGDip Bursaries

£2,000

The North of England P and I Association Limited (NEPIA) Studentship

1

£2500

Sport Scholarships

Varies

£500 - £10,000

PhD Studentship in Chemical Engineering and Advanced Materials: Mathematical modelling studies of rhythmic hydrogels for medical applications

1

Depending on how you meet the EPSRC’s eligibility criteria, 100% tuition fees at the UK/EU rate for the duration of your PhD and an annual stipend £14,296 (2016/17).  A partial award covers fees at the UK/EU rate only.

Business Excellence Scholarships

Tuition fees scholarships from £2,000 - £5,000 for a range of Business School Master’s courses.

MBA Business Excellence Scholarships

Tuition fee scholarships of £6,000 will be awarded to high achieving MBA candidates.

MBA Leadership Scholarships

Tuition fee scholarships of £10,000 will be awarded to high achieving MBA candidates.

PhD Studentship in Cell and Molecular Biosciences - Mechanistic understanding of cell wall biosynthesis to combat antimicrobial resistance

1

100% of UK/EU tuition fees paid and annual living expenses of £14,525.   Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

Great Britain Sasakawa Foundation MLitt/PhD Studentships for Studies Relating to Japan

Up to 3 (MLitt or PhD)

£10,000,contributing towards your MLitt/PhD tuition fees and living costs. 

Masters by Research (MLitt) Scholarships in the School of Modern Languages

1

The Scholarship includes the UK/EU rate of tuition fee and £7,500 living expenses.

MA Scholarships in the School of Modern Languages

Scholarships are available up to the value of £5,000, awarded as a tuition fee discount.

PhD Studentships in Neuroscience - Wellcome Trust Centre for Mitochondrial Research Studentship

4

100% of UK/EU tuition fees paid and annual living expenses of £14,553.  Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

Six PhD Studentships- Institute for Agri-Food Research and Innovation (IAFRI)

6

100% tuition fees at UK/EU rate plus an annual stipend of £14,553.  Successful non-EU international students will be required to make up the difference between the UK/EU fees and international fees.

MastersCompare Postgraduate Scholarship

1

£5,000

PhD Studentship in cutaneous medicine and systems biology: Biomarker discovery and integration with computational modelling to predict psoriatic plaque resolution in response to UVB therapy

1

100% UK/EU tuition fees and an annual stipend of £14,553.    Successful international candidates will be required to make up the difference between the UK/EU and international fees.

PhD studentship in Biochemistry and Structural Biology – The Molecular Structure of Meiotic Chromosomes

1

100% of UK/EU tuition fees paid and annual living expense of £14,553.  Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

PhD in the School of Chemistry - Photo-activated switchable systems in the solid state

1

100% tuition fees at the UK/EU rate and an annual stipend at RCUK rate (£14,553 - 2017/18).  Successful non-EU international students will be required to make up the difference between the UK/EU fees and international fees.

Kidney Research UK PhD Studentship in Immuno-nephrology: Investigating the trigger events in atypical haemolytic ureamic syndrome using comparative models

1

100% of UK/EU tuition fees paid and annual living expenses of £14,057 (full award). Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

PhD studentship in the Institute of Cellular Medicine - Uncovering the role of neutrophils as drivers of hepatocellular carcinoma

1

100% UK/EU tuition fees and annual living expenses of £19,000.  Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

PhD Studentship in Development of Novel PET-MRI methodologies for Dementia Research

1

100% of UK/EU tuition fees paid and annual living expenses of £14,282Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

Walsh PhD Fellowship: Brexit and Land-Use on the Island of Ireland

1

100% of tuition fees at the UK/EU rate will be paid and an annual maintenance grant equivalent to the RCUK rate (£14,553 for 2017/18). Successful non-EU international students will be required to make up the difference between the UK/EU fees and international fees.  A research training support grant is available to support fieldwork and associated costs.

PhD in the School of Mechanical and Systems Engineering - Hibernating turbulence in boundary-layer flows

1

100% of UK/EU tuition fees paid and annual living expenses of ~£14,000 (per annum).  Also additional funding is available to cover research costs including local, national and international travel (conferences and exchanges).  Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

The Ewan MacColl Memorial Award

1

£1000 to help with the costs of carrying out research or practical activities relating to your Masters research project. For example, it could help cover travel for a student concentrating on collecting, recording or research (excludes general living expenses or tuition fees).

PhD studentship - Long-term training load management and recovery strategies in elite rugby union players (Newcastle Falcons Rugby Club and Newcastle University)

1

100% of UK/EU tuition fees paid and annual living expenses of £14,533. Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

PhD Studentship in Computing Science - Data Driven Computer Modelling of Brain Injury Recovery

1

100% of UK/EU tuition fees paid and an annual stipend of £14,553 (full award).  Successful international candidates will be required to make up the difference between the UK/EU fees and international fees.

School of Agriculture Food and Rural Development - Spatial Data Processing for Viticulture Systems

1

100% tuition fees paid and an annual stipend of £14,553 (full award) with additional funds to support research activities in the US including travel funding.

School of Chemistry - Structure-based development of covalent inhibitors of post-translationally modified cysteines using a combination of computational and synthetic approaches

1

100% tuition fees at the UK/EU rate and an annual stipend at RCUK rate (£14,533 2017/18).  Successful non-EU international students will be required to make up the difference between the UK/EU fees and international fees.

School of Chemistry - Targeting post-translationally modified cysteines by covalent inhibitors at diverse redox conditions using computational approaches.

1

100% tuition fees at the UK/EU rate and an annual stipend at RCUK rate (£14,553 2017/18.  Successful non-EU international students will be required to make up the difference between the UK/EU fees and international fees.

Entry Requirements

A 2:1 honours degree, or international equivalent, in any subject. 

International Students

To study this course you need to meet our Band 6 English Language requirements:

Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills)

If you have lower English Language scores, you may be accepted onto a pre-sessional English course. 

Our typical English Language requirements are listed as IELTS scores but we also accept a wide range of English Language tests.

The equivalent academic qualifications that we accept are listed on our country pages.

Graduate Diplomas

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

How to Apply

Use our Applicant Portal to apply for your course. We have a step-by-step guide to help you.

Start dates

The course starts in September. There is no application closing date for this course.

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.

Deposit

If you live outside the UK/EU you must:

  • pay a deposit of £1,500
  • or submit an official letter of sponsorship

The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.

Contact

Dr Natalia Yannopoulou
Degree Programme Director
Newcastle University Business School
Telephone: +44 (0)191 208 1720
Email: nubs@ncl.ac.uk

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