Postgraduate

International Marketing MSc

International Marketing MSc

Full time: 12 months

Profile

Our International Marketing MSc will give you a thorough understanding of marketing theories. You will learn how to apply these to real world business challenges.

Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations. 

This course is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules. 

What you'll learn

You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:

  • international communications
  • brand management
  • customer relationship management
  • e-marketing

Throughout the course, you will develop relevant research techniques. You need these to investigate and critically analyse international marketing issues.

You will gain:

  • a systematic understanding and critical awareness of international marketing theory
  • the ability to apply theory to international case studies, markets and issues
  • the ability to measure market performance and consumer behaviour
  • knowledge of ethical issues and their implications in marketing

Your development

On completion of the course you will gain:

  • access to the largest professional international marketing networks that provide you with resources, training and support throughout your marketing career 
  • practical marketing experience, which is highly attractive to employers 
  • industry links developed through modules (eg Principles of Marketing) and a regional marketing competition

Course accreditation

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), one of the world's leading international bodies for marketing and business development.

Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.

This course does not provide a CIM qualification or membership, this is dependent on relevant work experience.

Market Research Society

Our course is only one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.

Delivery

The course is modular, comprising 180 credits.

Practitioner and research led teaching

Profiles of the academic staff who teach on the course:

Course Downloads

Student profile

The course combines academic and practical aspects, which helps me to use my theoretical knowledge on a real business case.

Franziska's student profile
Franziska

Related Degrees

  • E-Business (E-Marketing) MSc

    Our E-Business (E-Marketing) MSc combines e-business with marketing, sales and customer service to address the customer relationship cycle.

  • Advanced International Business Management and Marketing (Dual Award) MSc, MSc

    This distinctive dual award course has been designed to meet the needs of excellent graduates who aspire to a global role in marketing. On completion you will be awarded an Advanced International Business Management and Marketing MSc from Newcastle University and an International Business Management MSc from the University of Groningen.

All related programmes

Modules

Modules for 2017 entry

Module changes

Module changes

Modules change annually to take account of:

  • changing staff expertise
  • developments in the discipline
  • the requirements of external bodies and partners
  • student feedback.

Most module information for 2018 entry will be available from mid-May 2018.

Careers

Curious about what our graduates have gone on to do? Find out about opportunities they’ve pursued, and how we can help you develop your career.

Career development

You will be able to develop your career in marketing roles on the agency and in-house sides. You will also be able to enter graduate roles at blue chip companies.

Graduate destinations

Graduates from the course have moved into various roles, including:

  • Search Marketing Manager
  • Communications Specialist
  • Marketing and Design Executive
  • Digital Account Manager
  • Assistant Brand Manager

Careers Service

Our award-winning Careers Service will help you to explore your options and make informed choices to achieve your career goals.

Work experience

Work experience placements are a great way to develop relevant skills to excel in your chosen career.

Find out about paid and unpaid work experience options and other ways you can add to your degree.

Fees & Funding

2018-2019 fees

The fees displayed here are per course.

MSc

UK

Full time: £7,200

EU

Full time: £7,200

International

Full time: £18,000

Find out more about our tuition fees, including how to pay them and available discounts.

EU students starting at Newcastle in 2018 will pay the UK (Home) tuition fee for the full duration of their course.

Funding opportunities

Entry Requirements

A 2:1 honours degree, or international equivalent, in any subject. 

Find out the equivalent qualifications for your country.

Use the drop down above to find your country. If your country isn't listed please email: international.recruitment@ncl.ac.uk for further information.

English Language Requirements

Select an English language test from the list to view our English language entry requirements.

Please email us at international.recruitment@ncl.ac.uk for further information.

If you have lower English Language scores, you may be accepted onto a pre-sessional English course. 

Pathway courses

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

How to Apply

Use our Applicant Portal to apply for your course. We have a step-by-step guide to help you.

Start dates

The course starts in September. There is no application closing date for this course.

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.

Deposit

If you live outside the UK/EU you must:

  • pay a deposit of £1,500
  • or submit an official letter of sponsorship

The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.

Apply now