Marketing is a broad and dynamic sector with a wide range of choices as to which organisation or company you could work for (commercial sector, public sector, charity, consultancy or agency), as well as providing variety in the type of work you could undertake, such as advertising and promotion, events management, market research and customer relationship management.
Organisations are becoming increasingly aware of the importance of understanding what their customers want and therefore the necessity to develop products and services that meet their needs and aspirations. Organisations that place customers at the forefront of all decision-making and take a marketing-led approach are able to create competitive advantage and build brand loyalty.
Whether you want to develop your knowledge and skills across the marketing spectrum or you wish to focus on a specialist area, you will find postgraduate programmes to suit you at Newcastle University Business School. In addition to the Masters’ programmes listed below, we also supervise MPhil and PhD students. Programmes are delivered in the new multimillion-pound state-of-the-art Business School building, located in the heart of the city centre.
The MSc in International Marketing is recognised by the Chartered Institute of Marketing (CIM) and enables you to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges in an international context. It considers marketing within the global business world, developing core skills and knowledge in marketing theory, market research, brand management and marketing communications. You cover the core principles of marketing, market analysis and research, business strategy and accounting, all taught in an international context. You then specialise in international marketing, brand management and marketing communications. After studying the taught modules, you will undertake a research project and submit a dissertation.
The MA in Cross-Cultural Communication and International Marketing covers key issues in cross-cultural communication such as cultural mindsets, the relationship between communication and culture, and how miscommunication can be prevented or minimised, as well as marketing principles and practices.
Teaching techniques include ‘hands-on’ analysis of communication encounters in a range of intercultural and international work settings.
The food industry is a vital part of the global economy and is constantly evolving due to changes in consumers’ food preferences, government policy, novel technological developments, and new partnerships developed between food and drink suppliers. The CIM-accredited MSc in Advanced Food Marketing focuses on this specialist area. It aims to provide you with a thorough understanding of marketing principles and practices, and to enable you to develop some of the practical skills valued by employers. The programme is also suitable preparation if you want to continue your studies to PhD level.