Marketing

Whether you want to develop your knowledge and skills across the marketing spectrum or you wish to focus on a specialist area, you will find postgraduate programmes to suit you at Newcastle University Business School.

Marketing is a broad and dynamic sector with a wide range of choices as to which organisation or company you could work for (commercial sector, public sector, charity, consultancy or agency), as well as providing variety in the type of work you could undertake, such as advertising and promotion, events management, market research and customer relationship management.

Organisations are becoming increasingly aware of the importance of understanding what their customers want and therefore the necessity to develop products and services that meet their needs and aspirations. Organisations that place customers at the forefront of all decision-making and take a marketing-led approach are able to create competitive advantage and build brand loyalty.

Facilities

• Our new state-of-the-art building hosts networking spaces where staff and students collaborate on a daily basis.

• The School is one of the largest in the University, with over 2,800 students in 2012, representing more than 80 nationalities. 

MA & MSc Programmes

The MSc in International Marketing  is recognised by the Chartered Institute of Marketing (CIM) and enables you to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges in an international context.

The MA in Cross-Cultural Communication and International Marketing  covers key issues in cross-cultural communication such as cultural mindsets, the communication/culture relationship, how miscommunication can be prevented or minimised, and marketing principles and practices.

Alongside developing your specialist subject knowledge and expertise, studying a taught postgraduate programme at Newcastle will also enable you to develop transferable skills relevant to the global job market.

MPhil/PhD Study

Our research strengths and areas of MPhil and PhD supervision are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.

Research students are supported in their studies through a structured programme of supervision and training via our faculty specific Research Training Programmes which have been endorsed by the UK research councils and adhere to their framework of excellence.

Postgraduate degrees in this subject area: