NBS8101 : International Marketing (MBA)
- Offered for Year: 2017/18
- Module Leader(s): Mr Robert Bing
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||10|
1. To learn the theory and practice of International Marketing, that is selling to customers beyond a company's domestic market.
2. To apply this understanding of theory to practical challenges in International Marketing, developing strategies and tactics.
The emphasis of the course is on strategic and tactical aspects of International Marketing rather than the technical issues of international trade.
Outline Of Syllabus
The sequence of decisions each company takes when considering whether or not to market abroad, these break down as:
- Whether or not to sell abroad
- What the company offers
- The choice of countries
- The choice of business model for market entry
- The choice of marketing strategy
- The options for organising the company
- Corporate responsibility and corporate security
|Guided Independent Study||Assessment preparation and completion||1||23:00||23:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||9||3:00||27:00||N/A|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Guided Independent Study||Independent study||1||25:00||25:00||N/A|
Teaching Rationale And Relationship
Lectures provide a framework for student centred learning. Group work is designed to encourage students to diagnose and solve problems.
The format of resits will be determined by the Board of Examiners
Assessment Rationale And Relationship
Marketing plan - 3500 words: a marketing plan and a written assessment of contemporary international marketing issues. The assignment will be a case study.