NBS8496 : Digital Business

Semester 2 Credit Value: 10
ECTS Credits: 5.0


Digital technologies are transforming the ways that corporations do business. This module develops an understanding of how developments in information systems (IS), internet-based innovations and mobile communications technologies are leading to radical changes in the economic contexts, business models and growth strategies of organisations. Through this understanding students learn how to approach the strategic opportunities and challenges that digital technologies present to managers trying to lead and adapt organisations to a world increasingly dominated by digital business.

The module explores the impact of digital technology on business in a range of important scenarios. It goes on to consider current trends and forecasts of technology development and how they will lead to further disruption and transformation. The focus of the module is on how managers and leaders respond by developing strategy; leading transformation and change and building the capabilities required to compete in the digital world.

Outline Of Syllabus

Digital transformation: key scenarios and trends
Identifying and prioritising opportunities for digital transformation
Leading transformation and change to build a digital business
Crafting strategy for the digital business
Leadership in a digital business
Sustaining competitive advantage – building capabilities for the digital business

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Scheduled Learning And Teaching ActivitiesLecture93:0027:00N/A
Guided Independent StudyDirected research and reading130:0030:00N/A
Guided Independent StudyIndependent study113:0013:00N/A
Teaching Rationale And Relationship

Lectures supplement student reading to provide both theoretical and practical knowledge. In class discussions and activities enable students to develop their understanding through mutual learning.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay2M100Essay 3,500 words, undertaken independently
Assessment Rationale And Relationship

Lectures, readings and class discussions / activities are designed to help students develop the understanding and analytical skills needed to complete the assessment. The assessment then tests the students individually to assess how well they have developed both their factual understanding of the topic and their skills in applying their knowledge. Resit is by resubmission of a revised essay.

Reading Lists