NBS8496 : Digital Business
- Offered for Year: 2017/18
- Module Leader(s): Miss Rebecca Casey
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||10|
Digital technologies are transforming the ways that corporations do business. This module develops an understanding of how developments in information systems (IS), internet-based innovations and mobile communications technologies are leading to radical changes in the economic contexts, business models and growth strategies of organisations. Through this understanding students learn how to approach the strategic opportunities and challenges that digital technologies present to managers trying to lead and adapt organisations to a world increasingly dominated by digital business.
The module explores the impact of digital technology on business in a range of important scenarios. It goes on to consider current trends and forecasts of technology development and how they will lead to further disruption and transformation. The focus of the module is on how managers and leaders respond by developing strategy; leading transformation and change and building the capabilities required to compete in the digital world.
Outline Of Syllabus
Digital transformation: key scenarios and trends
Identifying and prioritising opportunities for digital transformation
Leading transformation and change to build a digital business
Crafting strategy for the digital business
Leadership in a digital business
Sustaining competitive advantage – building capabilities for the digital business
|Guided Independent Study||Assessment preparation and completion||1||30:00||30:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||9||3:00||27:00||N/A|
|Guided Independent Study||Directed research and reading||1||30:00||30:00||N/A|
|Guided Independent Study||Independent study||1||13:00||13:00||N/A|
Teaching Rationale And Relationship
Lectures supplement student reading to provide both theoretical and practical knowledge. In class discussions and activities enable students to develop their understanding through mutual learning.
The format of resits will be determined by the Board of Examiners
|Essay||2||M||100||Essay 3,500 words, undertaken independently|
Assessment Rationale And Relationship
Lectures, readings and class discussions / activities are designed to help students develop the understanding and analytical skills needed to complete the assessment. The assessment then tests the students individually to assess how well they have developed both their factual understanding of the topic and their skills in applying their knowledge. Resit is by resubmission of a revised essay.