Marketing

Marketing is a broad and dynamic sector with a wide range of choices as to which organisation or company you could work for (commercial sector, public sector, charity, consultancy or agency), as well as providing variety in the type of work you could undertake (advertising and promotion, events management, market research and customer relationship management).

Whether you want to develop your knowledge and skills across the marketing spectrum or you wish to focus on a specialist area, you will find postgraduate programmes to suit you at Newcastle. In addition to the Masters’ programmes listed below, we also supervise MPhil and PhD students.

The MSc in International Marketing is accredited by the Chartered Institute of Marketing (CIM) and enables you to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges in an international context. You will cover the core principles of marketing, brand management, accounting and human resources before focusing on specific international marketing issues. After studying the taught modules, you will undertake a research project and submit a dissertation.

Communication is an integral part of any marketing campaign. In a global economy where products and services are promoted in many different countries to people from different cultures, an in-depth understanding of the intricacies and nuances of communicating across cultures can make a real difference to understanding and fostering positive and productive business relationships. The MA in Cross-Cultural Communication and International Marketing covers key issues in cross- cultural communication such as cultural mind sets, the relationship between communication and culture, and how miscommunication can be prevented or minimised, as well as marketing principles and practices.

Teaching techniques include ‘hands-on’ analyses of communication encounters in a range of intercultural and international work settings.

The food industry is a vital part of the global economy and is constantly evolving due to changes in consumers’ food preferences, government policy, novel technological developments, and new partnerships developed between food and drink suppliers. The CIM-accredited MSc in Advanced Food Marketing focuses on this specialist area. It aims to provide you with a thorough understanding of marketing principles and practices and to enable you to develop some of the practical skills valued by employers. The programme is also suitable preparation if you want to continue your studies to PhD level.