The input of staff is regarded as vital to the development of ‘strategic positioning’, which concerns the University’s reputation, how and what it communicates and to whom.
Strategic positioning is part of a far-reaching review of the University's objectives, vision and values. This includes the ongoing development of the campus.
Five roadshows, each lasting no more than 90 minutes, have been organised. Staff are advised to book online as soon as possible. The dates are:
The Strategic Positioning Review is being led by Professor Paul Younger, Pro-Vice-Chancellor (Engagement), who said: "We came up with the idea of these roadshows to supplement the formal consultations we’re organising through faculty channels.
"We wanted to make sure that anyone who has strong feelings about the image the University projects to the world gets the chance to make their contribution. Only a truly shared vision of what the University stands for will have the ring of authenticity in the wider world, so we must all work together to find meaningful ways to express our vision and values.
"The strategic positioning team looks forward to working with you, and to benefitting from your contributions to shape the University’s future."
A strategic positioning website is now available to provide more details on this topic. For further information about the roadshows, please e-mail Katie Coward at Admiral PR or phone her on 0191 222 0722.
published on: 13th May 2009