thumbnail Newcastle University students on track to benefit from adidas deal

A deal to enhance sports opportunities at Newcastle University has been made with adidas.

The sportswear giant will provide scholarships and sportswear for two of the University’s most talented athletes as well as funding for improving coaching and support for the Athletics’ Union, part of the University’s Students' Union. 

Last year, Newcastle was in the top ten of the British Universities and Colleges Sports (BUCS) league. The two-year agreement will support more promising sportsmen and women at Newcastle University and help the university to build on this position.

Professor Charles Harvey, Pro-Vice Chancellor for Humanities and Social Sciences at Newcaslte University, said: “Newcastle has a strong history of sporting excellence and we want to continue this tradition. The scholarships mean we can continue to attract the most gifted students – both academically and in sport – to study with us.

“This is very exciting and I am pleased that adidas has chosen Newcastle University as its first UK university partner and, in doing so, enabling us to enhance the sporting opportunities we offer at Newcastle.”

Nick Craggs, adidas’ Brand Director North Europe, added: “We are delighted to have teamed up with one of the UK’s top universities for this partnership. We plan to enhance the student experience at Newcastle University and enable students to showcase their talents. Newcastle University is an excellent addition to our list of partners.

“adidas goes beyond sport into street and style and the partnership will enable adidas to run events to celebrate talent and achievement across campus.”

Laura Mason, Athletics’ Union Officer at Newcastle University Students’ Union, said: “The adidas scholarships will really benefit students who want to come to Newcastle, not just to study at a great university, but who also want to continue practising the sports they love and are good at.”

The partnership will create part-time job opportunities for students as ambassadors and adidas will become the preferred kit provider for Team Newcastle, Newcastle University’s sports clubs.  Special offers on merchandise will also be available as part of the deal.


published on: 16th April 2013

Key Facts:

  • Newcastle University is a Russell Group University
  • Ranked in the top 1% of universities in the world (QS World University Rankings 2014)
  • Ranked 16th in the UK for global research power (REF 2014)
  • Ranked 10th overall in the UK and 3rd for quality of staff/lecturers in the Times Higher Education Student Experience Survey 2015
  • Winner: Outstanding Leadership and Management Team and Outstanding Procurement Team, Times Higher Leadership and Management Awards 2015
  • Amongst our peers Newcastle is:
    • Joint 6th in the UK for student satisfaction
    • Ranked 1st in the UK for Computing Science research impact, 3rd in the UK for Civil Engineering research power and 11th in the UK for Mathematical Sciences research (REF 2014)
    • Ranked 8th in the UK for Medical and Life Sciences research quality (REF 2014)
    • Ranked 3rd in the UK for English, and in the top 12 for Geography, Architecture and Planning, and Cultural and Media Studies research quality (REF 2014)
    • Engineering and Physical Sciences Research Council (EPSRC) top 20 strategic partner
  • 94% of our students are in a job or further training within six months of graduating
  • We have a world-class reputation for research excellence and are spearheading three major societal challenges that have a significant impact on global society. These themes are: Ageing, Sustainability, and Social Renewal
  • Newcastle University is the first UK university to establish a fully owned international branch campus for medicine at its NUMed Campus in Malaysia which opened in 2011
  • 90% Satisfaction level from our international students (ISB 2014)
  • Newcastle University Business School is one of 20 Triple Accredited Business Schools in the UK