about us

Commercial Enterprise - Changing Age Team

Changing Age supports the University Societal theme in Ageing and Health

The team is based at the Newcastle Campus for Ageing & Vitality and is led by Graham Armitage.  The Societal Theme is a university-wide activity led through the Faculty of Medical Sciences.

Newcastle University is a world class Institution for research into ageing, recognised by receiving the Queen’s Anniversary Prize. Research includes projects focussed on nutrition, physical wellbeing, social inclusion and assistive technologies as well as medicine.

The University is harnessing all of its resources under a Changing Age theme to deliver societal and business impact. It also has access to Voice North a panel of nearly 1,000 older people that can help companies deliver inclusive design.

Changing Age for Business is an initiative supported by the European Regional Development Fund and aims to help businesses to grow in the emerging market created by an ageing society.

Understanding the ageing market will provide your company with the opportunity to engage with a longer living, healthier, more discerning and diverse group of active consumers.

We can make this happen by providing access to our University research, knowledge, skills and facilities and help you to:

  • develop your business plan to include the older consumer
  • produce products and services which can be marketed at the ageing population
  • access researchers with world class knowledge and research facilities
  • access scientifically proven business content
  • improve your workforce skills around ageing

A new building on the Campus for Ageing and Vitality is a key part of the project which will act as a business hub for ageing to develop partnerships and provide office space for ongoing projects with the University.

Get in touch with us to explore how your business can grow!

Changing Age Team

Graham Armitage
Assistant Director - Changing Age

Sarah Armstrong
Engagement Secretary

Dr Lynne Corner
Director of Engagement - Changing Age

Joanne Ennis
Programme Support Officer

Valerie Humphrey
PA to Professor Tom Kirkwood CBE and Graham V R Armitage MBE (Changing Age)

Kasia Kurowska
Project Officer

Mike Morgan
Business Development Manager

Helen Sandford
Business Support Officer

Debbie Wilde
Project Administrator

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