Project Leader(s): Areti Galani, Andrew Newman, Rhiannon Mason and Chris Whitehead
This project is currently being developed as a major bid to the ESRC and involves Areti Galani, Andrew Newman, Rhiannon Mason and Chris Whitehead as investigators. The project is a qualitative investigation into the importance of visitor motivation for non-formal learning in the contemporary art gallery and vice versa. It aims to explore the nature of motivation and non-formal learning and their relationship, and to provide a detailed psychological and sociological account of individuals’ gallery visits. This account will comprehend: origins of the visit (e.g. reasons for visiting, visitor aims, prior knowledge and the personal and social visit contexts); details of the visit (e.g. the gallery resources with which individuals choose to engage); and, finally, short-term and long-term legacies of the visit (e.g. identifiable learning, repeat visiting and increases in interest, skills, cultural capital and social capital). The study will focus on the experiences of a sample of adult visitors over time, employing qualitative methods to gain insights into the nature of motivation, learning and their connection.
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Dr Areti Galani
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Dr Rhiannon Mason
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Andrew Newman
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