Writing to Persuade

Aimed At: This workshop is aimed at people who would like to improve the clarity and persuasiveness of their writing; make fewer errors; and feel more at ease when creating important documents.

Workshop Overview

Be understood first time, every time! Effective written internal and external communications are a pivotal component in a Research-Intensive University.

This workshop helps authors make their point more confidently, more clearly and with less effort and includes invaluable tips on avoiding common errors.

Learning Objectives

At the end of the workshop participants will be able to:

  • Understand the importance of considering the reader's requirements and perspective
  • Structure, plan and edit an influential and appropriate document
  • Write in plain English
  • Choose the most suitable vocabulary and tone
  • Always use correct grammar and punctuation
  • Use a variety of written formats well - including reports, correspondence and published communications such as web text, newsletters or brochure copy
  • Feel more comfortable when putting pen to paper and create documents more quickly
Success Factors
  • Inspiring others : Communicating
  • Inspiring others : Influencing
  • Inspiring others : Projecting confidence
Outline Programme

The workshop programme is as follows:

  • Thinking time
  • Planning and structuring
  • Getting started
  • Editing
  • Non-verbal content
  • Plain English
  • Grammar
  • Punctuation
  • Persuasive formats
  • Layout
  • Attitude and behaviour
  • Action plan

Participants are encouraged to bring examples of their own work, to work on during the workshop.

Booking Details

Carol Sherriff

09:15 - 16:30

    It is not possible to access the workshop booking form unless connected to the University's campus network, should you wish to book a place on this workshop please contact the Staff Development Unit on 0191 208 6119 direct.


    1 Day


    Jane Eggleston extension 83451

    Related Information

    Online Development Courses