Newcastle University

Marketing BSc Honours
UCAS Code: N500 (3 or 4 Years)

• Course Overview
• Modules
• Entry Requirements
• Careers
• Finance

Marketing is a diverse and dynamic subject that is central to our lives in the twenty first century. It embraces psychology and consumer behaviour, economics and accountancy, management and innovation, sociology and culture.

Marketing at Newcastle provides you with up-to-date knowledge of the latest marketing trends and the practical skills and techniques you need to make it in this fast-paced industry.

Social media, for example, is a relatively new phenomenon that is now an integral part of many organisations’ marketing strategies. Our degree reflects this evolution, building in study of digital communications at all Stages.

This degree is delivered by Newcastle University Business School. Like all Business School students, you will also receive a solid grounding in business theory and practice, covering topics such as organisational structures, leadership and management.

Professional accreditation

Our Marketing degree is professionally accredited by the Chartered Institute of Marketing (CIM). This leads to direct entry onto the CIM’s Professional Postgraduate Diploma in Marketing.

It is also accredited by the Institute of Direct and Digital Marketing, conferring eligibility for our graduates to sit the examinations for the Certificate in Direct and Digital Marketing Principles.

Teaching and assessment

Your contact time may involve two lectures per week per module, or one lecture and one seminar per module. Further information can be found on our undergraduate web pages about the approach to teaching and learning at Newcastle University.

Assessment methods that include written examinations, essays, project work, portfolios of practical work, oral presentations, computer-based multiple-choice questions, a dissertation or individual reflective report. Teaching and assessment methods may vary from module to module, more information can be found in our individual module listings.

Work placement / study abroad

You may choose to spend the year between Stages 2 and 3:

• on a work placement in a UK or European business; or
• studying abroad at one of our partner universities in Europe through the Erasmus exchange programme.

Newcastle University Business School has a dedicated placement officer to help you find a suitable work placement. Our current interns are mainly acting as marketing assistants or assistant brand managers, many within large multinational corporations, undertaking projects which include:

• organising product launches involving celebrities for L'Oreal
• devising glossy magazine adverts featuring celebrities such as Beyoncé and David and Victoria Beckham for Coty Inc
• monitoring the launch of the new Juke sports utility vehicle for Nissan
• managing support for distributors at BMW
• event management associated with the launch of the Windows Phone at Microsoft UK

Students who complete a placement year will be eligible for the award of BSc Honours in Marketing with Commercial Placement.

Students who spend the year studying in Europe and/or on a European work placement will be eligible for the award of BSc Honours in Marketing with European Placement.

Vocationally oriented

Our approach is very vocationally oriented: we cover the theory in depth and then apply it to the real world either by case studies that we research ourselves or, best of all, through applied student projects.

We have strong links with local, national and international companies to help you gain real-world experience throughout your course.

As well as undertaking a work placement between Stages 2 and 3, you can choose to take part in a team-based Marketing Consultancy Project in third year. This gives you the chance to act as a consultant for a real-life company working on a challenge that they are currently experiencing.

Newcastle University Business School

As a student in Newcastle University Business School you will have access to teaching, learning and computing facilities in our brand new, state-of-the-art building within Newcastle's emerging business district. Take a virtual tour of our new building on our Business School website.

All Business School students have access to specialist careers support from our award-winning Careers Service, and career management sessions with our dedicated Business School careers adviser. The Business School also runs an annual career development week to give you an insight into possible career options and to help you to start thinking about your future.

We encourage all of our students to gain work experience while studying with us. This could be on a full-time, part-time, or voluntary basis. The Business School's Placement Officer will support you in your search for a work placement. Other opportunities for you to boost your personal and professional skills during your studies include:

• Business School summer internship scheme
• Peer mentoring scheme to help international students settle in to life at Newcastle

You will be part of a global community in the Business School, with staff and students representing 69 different countries. You will also have the chance to have a say in how the Business School is run through initiatives such as the Board of Students.