Newcastle University

Marketing BSc Honours
UCAS Code: N500 (3 or 4 Years)

• Course Overview
• Modules
• Entry Requirements
• Careers
• Finance

Marketing is a dynamic subject that is central to our lives in the twenty-first century. It embraces psychology and consumer behaviour, economics and accountancy, management and innovation, sociology and culture.

Our professionally-accredited degree provides you with up-to-date knowledge of the latest marketing trends, along with the practical skills needed in this fast-paced industry.

The degree includes an optional year-long work placement in the UK or Europe or a year studying at one of our partner institutions in Europe.

The School has strong links with globally recognised companies such as Nissan, IBM and L’Oréal, and we work closely with industry to ensure the course remains relevant.

As a student in our Business School, you will join a lively student community and benefit from access to state-of-the-art facilities in the School's new £45 million building.

Quality and ranking

Marketing at Newcastle is highly regarded, ranking in the top 10 UK universities in The Complete University Guide 2014.

Professional accreditation

This degree has been approved and accredited by the Chartered Institute of Marketing (CIM) and meets the qualification entry criterion for the CIM's Chartered Postgraduate Diploma in Marketing.

It is also accredited by the Institute of Direct and Digital Marketing, conferring eligibility for our graduates to sit the examinations for the Certificate in Direct and Digital Marketing Principles.

Teaching and assessment

Your contact time may involve two lectures per week per module, or one lecture and one seminar per module. 

Assessment methods include written examinations, essays, project work, portfolios of practical work, oral presentations, computer-based multiple-choice questions, a dissertation or individual reflective report. Teaching and assessment methods may vary from module to module; more information can be found in our individual module listings.

Work placement/study abroad

You may choose to spend the year between Stages 2 and 3:

• on a work placement in a UK or European business; or

• study at one of our partner universities in Europe through the Erasmus exchange scheme. We currently have partners in Denmark, Finland, France, Holland, Norway, Spain and Sweden

Newcastle University Business School has a dedicated placement officer who will help you to find a position that matches your skills and interests. Our current interns are mainly acting as marketing assistants or assistant brand managers, many within large multinational corporations, undertaking projects which include:

• organising product launches involving celebrities for L’Oréal
• devising glossy magazine adverts featuring celebrities such as Beyonce or David and Victoria Beckham for Coty Inc
• monitoring the launch of the new Juke sports utility vehicle for Nissan
• managing support for distributors at BMW
• event management associated with the launch of the Windows Phone at Microsoft UK

Students who complete a placement year will be eligible for the award of BSc Honours in Marketing with Commercial Placement.

Vocationally oriented

Our approach is very vocationally oriented: we cover the theory in depth and then apply it to the real world either by case studies that we research ourselves or, best of all, through applied student projects.

We have strong links with local, national and international companies to help you gain real-world experience throughout your course.

As well as undertaking a work placement between Stages 2 and 3, you can choose to take part in a team-based Marketing Consultancy Project in third year. This gives you the chance to act as a consultant for a real-life company working on a challenge that they are currently experiencing.

Newcastle University Business School

As a student in Newcastle University Business School you will have access to teaching, learning and computing facilities in our brand new, state-of-the-art building within Newcastle's emerging business district. Take a virtual tour of our new building.

Newcastle University Business School is one of only 140 business schools worldwide to receive accreditation from the European agency EFMD under its EQUIS scheme, in recognition of its development of students' managerial and entrepreneurial skills.

All Business School students have access to specialist careers and business start-up support from the University's award-winning Careers Service, and career management sessions with our dedicated Business School Careers Adviser. The Business School also runs an annual career development week to give you an insight into possible career options and to help you to start thinking about your future.

We encourage all of our students to gain work experience while studying with us. This could be on a full-time, part-time or voluntary basis. Other opportunities for you to boost your personal and professional skills during your studies include:

• Business School summer internship scheme
• peer mentoring scheme to help international students settle in to life at Newcastle

You will be part of a global community in the Business School, with staff and students representing 69 different countries. You will also have the chance to have a say in how the Business School is run through initiatives such as the Board of Students.