This degree provides a broad understanding of business concepts and contemporary marketing theory and practice.
It is vocationally oriented and has a strong industry focus, giving you the opportunity to apply theory to practice through the use of case studies, practical projects and an optional work placement in the UK or Europe.
The management element of the programme will provide you with the appropriate academic knowledge and practical skills should you decide to pursue a career in management or become an entrepreneur. The marketing element offers exemptions from some of the examinations needed to achieve professional accreditation from the Chartered Institute of Marketing.
You'll join a School with a strong community spirit and benefit from access to brand new teaching, learning and computing facilities in our £45 million Business School Building.
Marketing at Newcastle is highly regarded, ranking in the top 10 UK universities in The Complete University Guide 2014.
Your contact time may involve two lectures per week per module, or one lecture and one seminar per module.
Assessment methods include: written examinations, essays, project work, portfolios of practical work, oral presentations, computer-based multiple-choice questions, and a dissertation or individual reflective report. Teaching and assessment methods may vary from module to module; more information can be found in our individual module listings.
Visit our Teaching and Learning pages to read about the outstanding learning experience available to you at Newcastle University.
After Stage 2, you can spend an optional year on a 12-month work placement in a UK or European business, or studying at one of our partner universities abroad. Newcastle University Business School has a dedicated Placement Officer who will help you to find a placement that matches your skills and interests.
Newcastle University Business School has excellent links with industry and professional bodies. Each year we award prizes, sponsored by major firms and professional bodies, to outstanding students to commend their dedication. We also regularly welcome guest speakers from industry.
As a student in Newcastle University Business School you will have access to teaching, learning and computing facilities in our brand new, state-of-the-art building within Newcastle's emerging business district. Take a virtual tour of our new building on our Business School website.
All Business School students have access to specialist careers support from our award-winning Careers Service, and career management sessions with our dedicated Business School careers adviser. The Business School also runs an annual career development week to give you an insight into possible career options and to help you to start thinking about your future.
We encourage all of our students to gain work experience while studying with us. This could be on a full-time, part-time, or voluntary basis. The Business School's Placement Officer will support you in your search for a work placement. Other opportunities for you to boost your personal and professional skills during your studies include:
You will be part of a global community in the Business School, with staff and students representing 69 different countries. You will also have the chance to have a say in how the Business School is run through initiatives such as the Board of Students.
Get involved in our open forum created for Marketing and Management students, supported by our current students dynamically interacting with the global community.
Newcastle's nightlife played a huge part in my decision as you need a good work life balance.
Newcastle is an amazing city. I love the ease by which you can move around, the fact that everything is in one place, the shopping and that there is always something to see.