Newcastle University

Marketing and Management BA Honours
UCAS Code: NN52 (3 or 4 Years)

• Course Overview
• Modules
• Entry Requirements
• Careers
• Finance

Our degrees are divided into Stages. Each Stage lasts for an academic year and you need to complete modules totalling 120 credits by the end of each Stage.

Please be aware that programme modules do change and therefore may differ for your year of entry.

Stage 1

Compulsory modules

• ACC1003 Introduction to Accounting and Finance (for Business School Students)
• ACE1003 Economics for Business and Marketing
• MKT1002 Introduction to Marketing
• BUS1001 Introduction to Management and Organisation
• BUS1005 Developing Academic and Employability Skills
• MAS1403 Quantitative Methods for Business Management

Stage 2

Compulsory modules

• BUS2029 Operations Strategy and Management
• BUS2025 Managing Human Resources
• MKT2001 Global Marketing
• MKT2004 Research Methods for Business and Marketing

Optional modules

You take one module from within one of the following pathways:

Marketing

• ACE2012 Managerial Economics
• ACE2013 Statistics for Marketing and Management
• MKT2006 Buyer Behaviour and Communications

Management

• ACE2012 Managerial Economics
• BUS2019 Understanding Work and Organisations
• BUS2011 Business Enterprise

Other optional modules may also be available, including a modern language module or a module from the following:

• NCL2007 Career Development for Second Year students
• SPA1001 Business Spanish

Work placement/study abroad (optional)

Between Stages 2 and 3 you may choose to spend a year in a relevant work placement. There is also the opportunity to take part in the Erasmus exchange scheme which involves a period of study and/or work placement in Europe.

Stage 3

Compulsory modules

• MKT3007 Strategic and Direct Marketing
• BUS3050 Management and Creativity, Design and Innovation

Optional modules

You take 40 credits of optional modules from within one of the following pathways:

Marketing

• MKT3006 Advertising and Integrated Brand Promotion
• MKT3004 Analytical Techniques for Marketing
• MKT3095 Cultural and Creative Industry Marketing

Management 

• BUS3004 Electronic Business
• BUS3047 Management in Practice (with Business Game)
• BUS3021 International Human Resource Management
  and
• BUS3024 Critical Perspectives on Human Resource Management in Britain

Other optional modules may also be available, including a modern language module or a module from the following list:

• NCL3007 Career Development for Final Year Students
• MKT3010 Marketing/Management Placement
• SPA2001 Business Spanish 2