You will take a series of core modules designed to give you a grounding in:

general management and organisation
digital aspects of contemporary business
quantitative data analysis techniques
academic and professional skills

You will also learn about the principles of business growth and the role of marketing in it, with focus on ethical and responsible behaviour.

Modules

Compulsory Modules	Credits
Introduction to Management and Organisation	20
Understanding Business Growth	20
Digital Business	20
Quantitative Methods for Business Management	20
Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility	10
Academic and Professional Skills	10
Introduction to Marketing	20

You will study core modules on research methods and on key aspects of business such as:

human resources
service operations
consumer behaviour

You will also take optional modules on complementary topics such as:

business enterprise
managing change
global marketing

Modules

Compulsory Modules	Credits
Managing Human Resources	20
Service Operations Strategy and Management	20
Research Methods for Business and Marketing	20
Consumer Behaviour	20

Optional Modules	Credits
Introduction to Accounting and Finance (for Business School Students)	20
Business Enterprise	20
Understanding Work and Organisations	20
Managing Change	20
Business Analysis and Business Analytics	20
Statistical Methods for Marketing & Management	20
Global Marketing	20
Services Marketing	20
Strategic Marketing	20
Integrated and Digital Marketing Communications	20
Placement and Study Abroad Info Sessions (Stage 2)	0
Career Development for second year students	20

You will complete one of the following:

a marketing or a management dissertation based on your own research
a marketing or management consultancy project for a real-world client
a practice-based module where you will put the skills you've learned to work

You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as:

business information and sales management
management of creativity
design and innovation
digital marketing
global advertising and brand promotion
cultural and heritage marketing
new product and service development

Modules

You take one of the following 40-credit optional modules shown below and select 80 credits from the remaining list of 10-credit or 20-credit optional modules.

If you select Marketing and Public Policy you must also take Communication and Behaviour Change.

Modules

Optional Modules	Credits
Advanced Business Practice	40
Business Information Systems	20
Management of Creativity, Design and Innovation	20
Management Dissertation	40
Management Consultancy Project	40
International Human Resource Management	20
Critical Issues Human Resource Management: Pragmatic Dilemmas in Managing the Workplace of the Future	20
Global Advertising and Brand Promotion	20
Digital Marketing	20
New Product and Service Development	20
Supply Chain Management	20
Data Driven Marketing Decisions	20
Brand Management	20
Cultural and Heritage Marketing	20
Marketing Dissertation	40
Marketing Consultancy Project	40
Career Development for final year students	20
Marketing and Public Policy	10
Communication and Behaviour Change	10

Optional module information

The following modules must be taken together:

Marketing and Public Policy

AND

Communication and Behaviour Change