ACE3012 : Advanced Agri-Business Management
- Offered for Year: 2017/18
- Module Leader(s): Mr Karl Christensen
- Owning School: Natural and Environmental Sciences
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||10|
|Semester 2 Credit Value:||10|
This module aims to stimulate students interest in advanced corporate business management concepts and their practical application. Thus the purpose of this module is twofold: 1) to enhance your business decision making and reporting skills, using a market simulation tool. This will be covered in the Autumn Semester. 2) To introduce advanced corporate management strategy topics and current issues in agribusiness business management, in the Spring Semester.
In the first part of the module students will be required to work in groups developing appropriate transferable skills by managing a virtual business in order to facilitate student career development in management. In the second they will have more theorectical foundations of corporate business management.
Outline Of Syllabus
In the first semester the students will work in groups and using TOPAZ (a business simulation plaform) and run a virtual business for 12 quarters making decisions on the following aspects of business strategy:
• HRM, i.e. human resources management
Then, in the second semester, the following topics in business corporate strategy will be covered:
• Introduction to Agribusiness corporate management
• Competitive advantage and firm performance
• Assessing the Market and the firm Environment
• Business strategies 1: Cost leadership
• Business strategies 2: Product differentiation
• Case study TBA and essay assignment
• Corporate Strategy 1: Vertical integration vs. diversification
• Corporate Strategy 2: Strategic alliance vs Mergers and acquisitions
Current issues in Agribusiness management, for example:
• Agribusiness ethics
• Innovation and technology
• Sustainability and the triple bottom line
|Guided Independent Study||Assessment preparation and completion||1||7:00||7:00||Revision and cmpletion of Semester 2 examination|
|Scheduled Learning And Teaching Activities||Lecture||9||2:00||18:00||N/A|
|Guided Independent Study||Assessment preparation and completion||1||18:00||18:00||Preparation for management simulation|
|Guided Independent Study||Assessment preparation and completion||1||15:00||15:00||Preparation for oral presentation|
|Guided Independent Study||Assessment preparation and completion||1||20:00||20:00||Preparation for essay|
|Scheduled Learning And Teaching Activities||Practical||7||1:00||7:00||Students work in teams to submit decisions for entry into simulation and receive feedback|
|Scheduled Learning And Teaching Activities||Small group teaching||13||2:00||26:00||Students work in groups to prepare decisions about the management of a virtual company|
|Guided Independent Study||Reflective learning activity||3||20:00||60:00||Groupwork analysing feedback from previous decisions and preparing for the next set of decisions|
|Guided Independent Study||Reflective learning activity||1||29:00||29:00||Students work in groups preparing management accounts to aid decision making for business simulation|
Teaching Rationale And Relationship
The module will use lectures, case studies and small group teaching to illustrate approaches taken by managers to resolve complex issues/problems in actual business situations.
Examples of corporate decisions aid the development of the cognitive skills required to facilitate integrated decision making.
A competitive business simulation is used to develop business analytical skills, self awareness, and awareness of the benefits and limitations of teamworking, as well as providing a virtual framework upon which, students practise and evaluate their integrated management capabilities. By working together in groups to compete with eachother in the business simulation, the students learn the value of acquiring business intelligence, and the necessity to become very familiar with the factors affecting the performance of a business. The regular nature of the scheduled decisions with planned periods of feedback and reflection encourage an acute awareness of the limits of their own skills and those of others, and the methods available to optimise these resources to maximise the output and results of their endevours.
The format of resits will be determined by the Board of Examiners
|Prof skill assessmnt||1||M||10||Individual oral presentation|
|Prob solv exercises||2||M||50||Students must work in groups across two semesters to manage a virtual business, integrative decisions are made for 12 iterations|
Assessment Rationale And Relationship
the unseen written examination is designed to test knowledge and application of advanced management concepts, and the essay is designed to test students comprehension of advanced management concepts and their written communication skills on advanced management topics.
The Individual oral presentation to their peer group, on a business topic of students choice, is designed to develop and test students' oral and presentational skills in a live environment, the use of a negotiated mark amalgamating their self marking of the video of their own presentation, with the assessment panel mark, promotes deeper self awareness of presentation/communication skills.
The Integrated Management Simulation is designed to develop the ability to take integrated managerial decisions in a team based environment, encompassing marketing, production planning, logistics, HRM and finance, and effective team-working. The students will develop a deeper understanding of the limitations and advantages of working in a team towards a common business objective. They will experience the disappointments of making errors but will have the feedback and support to allow this to become a very positive learning experience.