Undergraduate

modules

Modules

ACE3201 : Marketing and Public Policy

Semesters
Semester 1 Credit Value: 10
ECTS Credits: 5.0

Aims

Marketing has much to contribute to contemporary issues of public interest. This module will take a critical marketing approach to the analysis of the problems, processes, policies, procedures and protocols relevant to public policy.

The module will be issue based and research-led, by drawing upon both contemporary marketing-related public policy issues and research undertaken in the School.

Outline Of Syllabus

The role of marketing in public policy
Critical thinking skills
Social Marketing
Marketing Ethics
Sustainable consumption
Corporate Social Responsibility
Labelling
Privacy
Product Authenticity and Integrity

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion115:0015:00Research for and compilation of essay
Guided Independent StudyAssessment preparation and completion111:3011:30Revision for and completion of exam
Scheduled Learning And Teaching ActivitiesLecture201:0020:00Formal lectures
Guided Independent StudyDirected research and reading120:0020:00Directed reading to support lecture content.
Guided Independent StudyIndependent study133:3033:30Research and reading beyond the taught material
Total100:00
Teaching Rationale And Relationship

Formal lectures and in-class discussion will assist the students in achieving the stated learning outcomes. There will be opportunities for students to pose questions, debate, and critically discuss issues during class sessions. A variety of materials will be posted on Blackboard, including most key readings and supplementary sources.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
Written Examination901A702 unseen questions to be answered from a choice of 4.
Other Assessment
Description Semester When Set Percentage Comment
Essay1M30Individual essay; 1000 words.
Assessment Rationale And Relationship

The examination assesses knowledge, critical analysis, written communication and problem-solving skills across all learning outcomes.
The essay allows a more in-depth test of the students ability to critically engage with materials, synthesise information and develop a coherent argument than is possible under examination conditions.

Reading Lists

Timetable