ACE3201 : Marketing and Public Policy
- Offered for Year: 2017/18
- Module Leader(s): Dr Sharron Kuznesof
- Owning School: Natural and Environmental Sciences
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||10|
Marketing has much to contribute to contemporary issues of public interest. This module will take a critical marketing approach to the analysis of the problems, processes, policies, procedures and protocols relevant to public policy.
The module will be issue based and research-led, by drawing upon both contemporary marketing-related public policy issues and research undertaken in the School.
Outline Of Syllabus
The role of marketing in public policy
Critical thinking skills
Corporate Social Responsibility
Product Authenticity and Integrity
|Guided Independent Study||Assessment preparation and completion||1||15:00||15:00||Research for and compilation of essay|
|Guided Independent Study||Assessment preparation and completion||1||11:30||11:30||Revision for and completion of exam|
|Scheduled Learning And Teaching Activities||Lecture||20||1:00||20:00||Formal lectures|
|Guided Independent Study||Directed research and reading||1||20:00||20:00||Directed reading to support lecture content.|
|Guided Independent Study||Independent study||1||33:30||33:30||Research and reading beyond the taught material|
Teaching Rationale And Relationship
Formal lectures and in-class discussion will assist the students in achieving the stated learning outcomes. There will be opportunities for students to pose questions, debate, and critically discuss issues during class sessions. A variety of materials will be posted on Blackboard, including most key readings and supplementary sources.
The format of resits will be determined by the Board of Examiners
|Written Examination||90||1||A||70||2 unseen questions to be answered from a choice of 4.|
|Essay||1||M||30||Individual essay; 1000 words.|
Assessment Rationale And Relationship
The examination assesses knowledge, critical analysis, written communication and problem-solving skills across all learning outcomes.
The essay allows a more in-depth test of the students ability to critically engage with materials, synthesise information and develop a coherent argument than is possible under examination conditions.