BUS3019 : The Representation of Management and Organisation in Popular Culture
- Offered for Year: 2017/18
- Module Leader(s): Dr Paul Richter
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||10|
In a society defined and patterned by multiple discourses on ‘how to organise’, the media is perhaps the most influential voice of all. Individually held perceptions and expectations of organisations and work, and our own likely (and hoped for) roles in them (and our resistance to them) are greatly influenced by media such as film and television. The media offers us insight into organisations, but only from particular and often limited perspectives. The importance of the perceptions, and expectations subsequently encouraged, lies in the fact that once established they may influence how organisations (and ultimately society) are themselves patterned. Our expectations of the organisations we become a part of will ultimately help to shape them. This course seeks to raise awareness of the influence of media over representations of management and organisations. It also seeks to develop the abilities to critically analyse and evaluate media content through a range of analytical tools.
Outline Of Syllabus
1. Introduction to the module: Culture; Representing Organisation/Management in Popular Culture
2. Marxist approaches to Popular Culture.
3. Semiotic analytical approaches
4. Discursive analytical approaches
5. Entre-tainment: Entrepreneurship and Popular culture
6. Representation of Organisation in children's stories
7. Representation of the hospital workplace in TV drama
8. Organisational futures / assessment preparation
9. Hollywood representations of female business people / Module summing-up
|Guided Independent Study||Assessment preparation and completion||1||32:00||32:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||9||2:00||18:00||N/A|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Guided Independent Study||Independent study||1||25:00||25:00||N/A|
Teaching Rationale And Relationship
The lectures will introduce the students to the main theories and approaches of cultural studies and film analysis. Students will be introduced to the key debates and controversies in the subject area.
Critical approaches to the literature and related analytical techniques will be demonstrated through the lectures, group work, and discussion.
The format of resits will be determined by the Board of Examiners
Assessment Rationale And Relationship
The assignment will test the students ability to structure and present a theoretically based analysis, and test the student's broader knowledge of the techniques to and approaches taught in the course.