ECO3009 : Price Discrimination
- Offered for Year: 2017/18
- Module Leader(s): Dr Volodymyr Bilotkach
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||10|
To demonstrate how firms can use available information on heterogeneity in and uncertainty of consumer demands to generate higher revenue via various pricing and revenue management techniques.
Outline Of Syllabus
The topics to be covered include:
1. Overview of demand and basic pricing techniques
2. Bundling and tying
3. Multipart tariff
4. Peak-load pricing
5. Advance purchase discounts
8. Other pricing techniques, depending on students’ interest and time remaining.
|Guided Independent Study||Assessment preparation and completion||1||30:00||30:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||15||1:00||15:00||N/A|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||5||1:00||5:00||N/A|
|Guided Independent Study||Independent study||1||25:00||25:00||N/A|
Teaching Rationale And Relationship
Lectures provide and in-depth presentation of theoretical model and required techniques, as well as further guidance on applying the analysis in outside-of-the-classroom economic situations.
Seminars are suited for discussion of the problems related to material taught in lectures.
Independent study will foster more in-depth understanding of the lecture material; and serve as preparation for seminars and assessment.
The format of resits will be determined by the Board of Examiners
Assessment Rationale And Relationship
The written unseen exam is the appropriate way to collect evidence of students’ understanding of the relevant concepts, and their ability to apply the concepts through solving problems that closely resemble those faced by the relevant business entities.