LMK2010 : Marketing Communications
- Offered for Year: 2017/18
- Module Leader(s): Dr Andrew Lindridge
- Owning School: Newcastle University Business School
- Teaching Location: London
|Semester 1 Credit Value:||10|
|Semester 2 Credit Value:||10|
This module aims to provide students with a solid understanding of marketing communications:
- It examines the role of marketing communications throughout time.
- It analyses the use of the main tools of marketing communications.
- Students will consider the application of marketing communications through its most representative tools with the use of extensive examples and real cases.
Outline Of Syllabus
- Understanding the past and present of marketing communications
- The communications industry
- Marketing Communications theory
- Sales promotion
- Public relations
- Sponsorship and product placement
- Direct and digital marketing
- Personal selling, point of sale and supportive communications
- Internal communications
- Marketing channels and Business to Business Communications
- Review and concluding comments
|Scheduled Learning And Teaching Activities||Lecture||12||2:00||24:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||12||1:00||12:00||N/A|
|Guided Independent Study||Independent study||1||164:00||164:00||N/A|
Teaching Rationale And Relationship
The lectures will provide students with the required knowledge of the subject matter, while small group teaching will assist them in applying the learned tools in real life cases, exchanging ideas with fellow students and sharing personal experiences of how marketing communications is seen in different contexts.
The format of resits will be determined by the Board of Examiners
|Module Code||Module Title||Semester||Comment|
|Essay||1||M||50||Individual assignment 2000 words|
|Essay||2||M||50||Individual assignment 2000 words|
Assessment Rationale And Relationship
The proposed assessment will serve to a gradual and more in depth understanding of the concepts learned, as it offers the opportunity of further reading and individual reflection.