MKT1010 : Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility
- Offered for Year: 2017/18
- Module Leader(s): Dr Athanasia Daskalopoulou
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||10|
This module aims to:
(a) To generate an understanding of ethical concerns in relation to marketing and consumption.
(b) To provide insight into the principles of Corporate Social Responsibility (CSR) and an understanding of their implementation.
(c) To analyse the role of ethics in consumer culture, considering issues associated with consumer empowerment, vulnerabilities and well-being.
(d) To assess an organisation's marketing activities, and to address issues at the interface between ethical marketing, CSR and practical marketing situations.
Outline Of Syllabus
This module is structured to introduce and discuss the following topics:
Corporate Social Responsibility (CSR)
Consumer culture theory and social marketing
The impact of consumers on markets
Responding to ethical consumers
Consumer vulnerabilities and problematic consumption
|Scheduled Learning And Teaching Activities||Lecture||9||2:00||18:00||N/A|
|Guided Independent Study||Assessment preparation and completion||1||21:00||21:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||1||1:00||1:00||N/A|
|Guided Independent Study||Independent study||1||60:00||60:00||N/A|
Teaching Rationale And Relationship
Formal lectures will provide a framework for the introduction of theory and conceptual frameworks relating to the ethics of marketing, Corporate Social Responsibility (CSR), ethical consumption, social marketing, and problematic consumption. These will be supplemented by seminars dealing with specific cases to develop a better understanding of the topic.
The format of resits will be determined by the Board of Examiners
|Written Examination||120||1||A||100||Unseen exam – 1 mandatory question and one optional from a choice of 3.|
|Module Code||Module Title||Semester||Comment|
Assessment Rationale And Relationship
The examination will test students’ understanding of the theory and conceptual frameworks for understanding ethics of marketing, Corporate Social Responsibility (CSR), ethical consumption, social marketing, and problematic consumption, as well as their ability to apply material to particular case studies and ethical dilemmas.
Students will be asked to write a 100-word paragraph about a company of their choice and discuss whether or not some of their practices are ethical or to critically evaluate certain companies' CSR initiatives (the students can choose which one they want to write about).