MKT3096 : Contemporary Marketing Dissertation
- Offered for Year: 2017/18
- Module Leader(s): Dr Elaine Tan
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||20|
|Semester 2 Credit Value:||20|
MKT3096 gives students the opportunity to display their ability to apply elements of the marketing (N500) and marketing management (NN52) degree programme to a specific topic of their own choosing, to display their disciplinary competence and grasp of all the relevant issues surrounding that topic, and to demonstrate their enthusiasm and interest for that topic. The module aims to enable students to:
1. Conduct and report a small scale empirical and/or theoretical study of a management topic.
2. To further develop students' understanding of research methods.
Outline Of Syllabus
• What is a dissertation?
• Journal articles and research aim/research questions
• Developing your literature review
• Setting your scope limitations and delimitations/ methodology
• Ethical implications of research, progress report
• Preparing for data collection: question design (qualitative /quantitative split)
• Presenting your findings and data analysis
• Discussions and conclusions
• Writing up and Assessment Criteria and Final Questions
|Guided Independent Study||Assessment preparation and completion||1||170:00||170:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||9||2:00||18:00||N/A|
|Guided Independent Study||Directed research and reading||1||100:00||100:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||4||1:00||4:00||Individual tutorials|
|Scheduled Learning And Teaching Activities||Dissertation/project related supervision||4||1:00||4:00||Personal Dissertation supervision from Dissertation supervisor.|
|Guided Independent Study||Independent study||1||100:00||100:00||N/A|
|Scheduled Learning And Teaching Activities||Scheduled on-line contact time||4||1:00||4:00||Blended learning.|
Teaching Rationale And Relationship
There will be a series of lectures and seminars held throughout the Semesters 1 and 2. Students are in control of their learning and progress in their dissertation. Development of specific subject and cognitive skills are introduced in lectures and further developed through suggested reading and consolidated by ongoing interactions with the allocated supervisor. Students are expected to participate actively and positively in the teaching/learning environment. The dissertation is the written evidence of the student’s ability to conduct and report an in-depth marketing and marketing management investigation.
The format of resits will be determined by the Board of Examiners
|Report||1||M||20||3,000- 4,000 words progress report|
|Dissertation||2||M||80||10,000 words final dissertation|
|Report||1||M||2000 annotated bibliography|
Assessment Rationale And Relationship
Students will be required to submit THREE pieces of work over the course of the year:
1. Annotate bibliography (2000) early in semester 1
2. Dissertation Progress Report (between 3,000 and 4,000 words covering the introduction, literature review, and theory development components/chapters of the final dissertation).
3. Final Dissertation (max 10,000 words)
The annotated bibliography is the formative assessments, in which the work will be formally or informally assessed for providing feedbacks.
The progress report and final dissertation are summative assessment, in which the work will be marked based on the pre-set assessment criteria. Progress report accounts for 20% and final dissertation accounts for 80% of the final mark.