BUS2011 : Business Enterprise

  • Module Leader(s): Mrs Angela McLean
  • Owning School: Newcastle University Business School
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


•       To enable students to participate in the setting up and running of a real business.
•       To facilitate students to develop entrepreneurial abilities and skills.
•       To enable students to apply prior knowledge in a real life business setting.
•       To develop student awareness of working in relation to self-employment and small business creation.

In fulfilling these aims students will:
1. Work with other students to originate, plan and manage an enterprise effectively and within the relevant guidelines.
2. Develop systems and procedures for operating the enterprise and to implement these in practice.
3. Identify, evaluate and record their own skill development with reference to set criteria.

Outline Of Syllabus

The module provides the students with an opportunity to work in a team and run their own business. The course is structured to provide effective support, but the student needs to take responsibility for their group’s enterprise. The module is ultimately designed to improve student employability and to widen their career choices. Emphasis is placed upon the development of business skills, occupational awareness of new venture start up, self-employment and the small business sector. In teams, students will endeavour to originate, plan and manage an enterprise effectively within relevant legislation and regulations, involving the development of systems and procedures for operating the enterprise and their implementation in practice. Individually, students shall identify and evaluate their own skill development and learning in relation to set criteria.

In addition to formal lectures and seminars facilitated by academic members of staff, advice and support will be available from external business advisors. The module is supported by the national Graduate (Young Enterprise) Programme that provides a mechanism for the student companies to register, trade and liquidate within a negotiated legal & tax framework. The Programme also provides insurance. The cost of registration to student companies is currently £100 per company.

20 two-hour sessions spread over twenty four weeks:

1. Introduction to Business Enterprise.
2. Introduction to Young Enterprise.
3. Ideas Generation.
4. Idea Evaluation and Business Plans.
5. Presentation Skills & Networking.
6. Market research & Social Enterprise.
7. Finance.
8. Marketing & Social media.
9. Presentations.
10. Sales & Motivation.
11. IBM presentations.
12. Making most of Public Relations.
13. Introduction to Intellectual Property.
14. Business Development sessions.
15. Plan B: rescue & recovery.
16. Finance.
17. Liquidation & Individual report (final assessment).
18. Investment Lecture.
19. Presentations
20. Drop-in session

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion541:0054:00N/A
Scheduled Learning And Teaching ActivitiesLecture202:0040:00N/A
Guided Independent StudyProject work521:0052:00N/A
Guided Independent StudyStudent-led group activity125:0025:00N/A
Guided Independent StudyIndependent study291:0029:00N/A
Teaching Rationale And Relationship

The course is structured as 20 two hour sessions, each organised around a concept/ theme as presented in the ‘outline of syllabus’. In addition to the reading list above we will be recommending other material – ‘non-academic journals’, newspapers, television programmes, websites, blogs and so on – which will give students further insight into managing efficiently and effectively their business ventures.

The companies originated by the students (are not part of a simulation) are expected that following development phase in Semester 1 will trade during Semester 2. The nature of the module therefore requires that students demonstrate a high level of initiative and resourcefulness, appropriate to venturing a real business. To support this a wide range of teaching methods and techniques are employed, including mentoring guidance from North East entrepreneurs and tutors, guest speakers, and seminars led by experts in the field of business and entrepreneurship.

The 20 two hour sessions are sculptured around the philosophy of a student-centred learning process; the academic environment provides ample opportunities to create core expertise, analytical and critical thinking, and to produce high-quality practitioners, while making the sessions enjoyable to participating students.

Blackboard Learning Environment:
The lecture notes, PowerPoint slides, details of assignments/exams and other information, together with important announcements, will be available on the Blackboard web site for this module. We will be using Blackboard to communicate with you and you are strongly encouraged to use Blackboard to communicate with each other (for example through discussion forums). You can access Blackboard at http://blackboard.ncl.ac.uk.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Prof skill assessmnt1M30Group assignment - Business Plan and 10 min presentation.
Prof skill assessmnt2M10Group assignment - Press release and 10 min presentation.
Essay2M602,000 words
Assessment Rationale And Relationship

All assignments will be explained in class in detail. Complete guidelines about each assignment are uploaded on BlackBoard. Your assessments are related to the aims and intended learning outcomes of the module. We are not assessing the success or failure of your business! Instead the three pieces of assessed work will evaluate (to differing extents) your knowledge of the functions relevant to the effective creation and management of a business venture and your skills in respect of commercial acumen, problem solving, self analysis and teamwork.

Reading Lists


Disclaimer: The University will use all reasonable endeavours to deliver modules in accordance with the descriptions set out in this catalogue. Every effort has been made to ensure the accuracy of the information, however, the University reserves the right to introduce changes to the information given including the addition, withdrawal or restructuring of modules if it considers such action to be necessary.