|Semester 1 Credit Value:||10|
To provide students with a succinct introduction to the main principles of marketing.
The module will examine the key principles and fundamentals of marketing, from an understanding of buyer behaviour, market segmentation, market research and the 7 main elements of the marketing mix. Theories will be illustrated by contemporary examples.
Introduction to the Module and "What is marketing?"
7 Ps of the marketing mix
|Guided Independent Study||Assessment preparation and completion||1||30:00||30:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||18||1:00||18:00||N/A|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||2||1:00||2:00||Seminar|
|Guided Independent Study||Independent study||1||25:00||25:00||N/A|
|MKT1002||Introduction to Marketing|
Lectures convey the key principles of marketing and give the opportunity for further discussion to take place. They provide the best format for introducing new theory, presenting illustrative case studies and stimulating, where appropriate, in-class discussion.
Formative assessment takes place as follows:
The recommended text for purchase has a companion web site where students can attempt MCQ exercises and monitor performance.
Each lecture is supported by an MCQ on Blackboard where students can practise and test their understanding of the lecture material.
The format of resits will be determined by the Board of Examiners
|Written Examination||90||1||A||100||MCQ Exam|
|Module Code||Module Title||Semester||Comment|
|MKT1002||Introduction to Marketing||1||N/A|
The unseen exam encourages students to demonstrate their understanding of the subject area without recourse to notes or books. By making all questions compulsory students are forced to confront all aspects of the course material. Multiple choice exams are appropriate for testing a wide understanding of introductory level theory.
Disclaimer: The University will use all reasonable endeavours to deliver modules in accordance with the descriptions set out in this catalogue. Every effort has been made to ensure the accuracy of the information, however, the University reserves the right to introduce changes to the information given including the addition, withdrawal or restructuring of modules if it considers such action to be necessary.