|Semester 1 Credit Value:||20|
|Semester 2 Credit Value:||20|
MKT3096 gives students the opportunity to display their ability to apply elements of the marketing (N500) and marketing management (NN52) degree programme to a specific topic of their own choosing, to display their disciplinary competence and grasp of all the relevant issues surrounding that topic, and to demonstrate their enthusiasm and interest for that topic. The module aims to enable students to:
1. Conduct and report a small scale empirical and/or theoretical study of a management topic.
2. To further develop students' understanding of research methods.
- Introduction: What is marketing dissertation
- Critical thinking skills: Choose a topic
- Critical literature review
- Summarising literature into categorical tables and mind-maps
- Theory development
- Research design and methodological considerations
- Proposal requirements
- Supervision process requirements
- Structuring dissertation
- Progress report requirements
- Ethic application requirements
- Dissertation requirements
|Scheduled Learning And Teaching Activities||Lecture||11||2:00||22:00||N/A|
|Guided Independent Study||Assessment preparation and completion||1||120:00||120:00||N/A|
|Guided Independent Study||Directed research and reading||1||130:00||130:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||2||1:00||2:00||N/A|
|Scheduled Learning And Teaching Activities||Dissertation/project related supervision||3||1:00||3:00||Meetings with dissertation supervisor subject to discretion/need|
|Scheduled Learning And Teaching Activities||Dissertation/project related supervision||3||1:00||3:00||Meetings with dissertation supervisor.|
|Guided Independent Study||Independent study||1||120:00||120:00||N/A|
There will be a series of lectures and seminars held throughout the Semesters 1 and 2. Students are in control of their learning and progress in their dissertation. Development of specific subject and cognitive skills are introduced in lectures and further developed through suggested reading and consolidated by ongoing interactions with the allocated supervisor. Students are expected to participate actively and positively in the teaching/learning environment. The dissertation is the written evidence of the student’s ability to conduct and report an in-depth marketing and marketing management investigation.
The format of resits will be determined by the Board of Examiners
|Report||1||M||20||3,000- 4,000 words progress report|
|Dissertation||2||M||80||10,000 words final dissertation|
Students will be required to submit THREE pieces of work over the course of the year:
1. Dissertation Proposal (1,000 words)
2. Dissertation Progress Report (between 3,000 and 4,000 words covering the introduction, literature review, and theory development components/chapters of the final dissertation).
3. Final Dissertation (max 10,000 words)
The proposal is formative assessments, in which the work will be formally or informally assessed for providing feedbacks.
The progress report and final dissertation are summative assessment, in which the work will be marked based on the pre-set assessment criteria. Progress report accounts for 20% and final dissertation accounts for 80% of the final mark.
Disclaimer: The University will use all reasonable endeavours to deliver modules in accordance with the descriptions set out in this catalogue. Every effort has been made to ensure the accuracy of the information, however, the University reserves the right to introduce changes to the information given including the addition, withdrawal or restructuring of modules if it considers such action to be necessary.