MKT3096 : Contemporary Marketing Dissertation

  • Module Leader(s): Dr Nima Heirati
  • Owning School: Newcastle University Business School
Semester 1 Credit Value: 20
Semester 2 Credit Value: 20
ECTS Credits: 20.0


MKT3096 gives students the opportunity to display their ability to apply elements of the marketing (N500) and marketing management (NN52) degree programme to a specific topic of their own choosing, to display their disciplinary competence and grasp of all the relevant issues surrounding that topic, and to demonstrate their enthusiasm and interest for that topic. The module aims to enable students to:
1. Conduct and report a small scale empirical and/or theoretical study of a management topic.
2. To further develop students' understanding of research methods.

Outline Of Syllabus

- Introduction: What is marketing dissertation
- Critical thinking skills: Choose a topic
- Critical literature review
- Summarising literature into categorical tables and mind-maps
- Theory development
- Research design and methodological considerations
- Proposal requirements
- Supervision process requirements
- Structuring dissertation
- Progress report requirements
- Ethic application requirements
- Dissertation requirements

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion1120:00120:00N/A
Scheduled Learning And Teaching ActivitiesLecture112:0022:00N/A
Guided Independent StudyDirected research and reading1130:00130:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching21:002:00N/A
Guided Independent StudyIndependent study1120:00120:00N/A
Scheduled Learning And Teaching ActivitiesDissertation/project related supervision31:003:00Meetings with dissertation supervisor subject to discretion/need
Scheduled Learning And Teaching ActivitiesDissertation/project related supervision31:003:00Meetings with dissertation supervisor.
Teaching Rationale And Relationship

There will be a series of lectures and seminars held throughout the Semesters 1 and 2. Students are in control of their learning and progress in their dissertation. Development of specific subject and cognitive skills are introduced in lectures and further developed through suggested reading and consolidated by ongoing interactions with the allocated supervisor. Students are expected to participate actively and positively in the teaching/learning environment. The dissertation is the written evidence of the student’s ability to conduct and report an in-depth marketing and marketing management investigation.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Report1M203,000- 4,000 words progress report
Dissertation2M8010,000 words final dissertation
Formative Assessments
Description Semester When Set Comment
Report1M1000-1500 Proposal
Assessment Rationale And Relationship

Students will be required to submit THREE pieces of work over the course of the year:
1. Dissertation Proposal (1,000 words)
2. Dissertation Progress Report (between 3,000 and 4,000 words covering the introduction, literature review, and theory development components/chapters of the final dissertation).
3. Final Dissertation (max 10,000 words)

The proposal is formative assessments, in which the work will be formally or informally assessed for providing feedbacks.

The progress report and final dissertation are summative assessment, in which the work will be marked based on the pre-set assessment criteria. Progress report accounts for 20% and final dissertation accounts for 80% of the final mark.

Reading Lists


Disclaimer: The University will use all reasonable endeavours to deliver modules in accordance with the descriptions set out in this catalogue. Every effort has been made to ensure the accuracy of the information, however, the University reserves the right to introduce changes to the information given including the addition, withdrawal or restructuring of modules if it considers such action to be necessary.