Undergraduate

modules

Modules

SPG8016 : Business Enterprise in Science and Engineering

Semesters
Semester 2 Credit Value: 20
ECTS Credits: 10.0

Aims

To provide students with knowledge and experience of business development, planning and enterprise within the science and engineering sector. In particular the module will focus on generating ideas, constructing and presenting a business proposition and test trading (where possible).
This module has been designed to improve employability of science & engineering students and to widen their career choices. The module develops business skills and awareness of entrepreneurial ability through the provision of opportunities to create a real business proposition.

Outline Of Syllabus

The module will include:
The characteristics of successful science and engineering business
Business planning
Team working
Ideas generation
Financing a science/engineering business
The Market
Presenting and selling
Legal (IP) & environmental analysis
Operations & network management and development

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion18:008:00Opportunity analysis and commercial awareness exercise, as preparation for written exam.
Guided Independent StudyAssessment preparation and completion136:0036:00Pre-school study - see rationale below.
Guided Independent StudyAssessment preparation and completion12:002:00Written exam
Guided Independent StudyAssessment preparation and completion143:0043:00Preparation for post school assessment
Scheduled Learning And Teaching ActivitiesLecture451:0045:00N/A
Scheduled Learning And Teaching ActivitiesPractical13:003:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching82:0016:00N/A
Guided Independent StudyProject work147:0047:00Market Research/ Test Trading.
Total200:00
Teaching Rationale And Relationship

This module brings together personal experiences and industrial knowledge to facilitate understanding of the application and commercialisation of knowledge into business. Lectures will move the students forward from the pre-school activity, and inform the mid-school and post school sessions. During tutorials the module leader works one-to-one with groups on business development. Leadership skills related to planning and organising, interpersonal and problem-solving skills will be developed through a range of group activities. Guided independent study includes directed study prior to and undirected study following two intensive school periods drawing and expanding on given materials. Assignments afford an opportunity to bring together relevant knowledge, subject specific knowledge and key skills. 50 hours pre-school material will include an introduction to ideas generation and teams which students will use to develop an enterprise and undertake the pre-school assignment (presentation) based on available material. There will be two intensive schools. First Intensive School:
Monday & Tuesday: review of pre-school materials, module context and pre-school assignment delivery.
Weds & Thurs: exercises and practical activities to develop further learning. Practical session. Friday: written exam based on practical activities and further development of business and commercial acumen.
In the second week there will be further development of business and commercial acumen to complete the syllabus. The Friday session will include an introduction to the post-school assignment, which is related to experiences students gained, and preparation to write a business proposal. Students are encouraged to undertake a real test-trading experience.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
Written Examination1202M25N/A
Oral Presentation252M25Presentation of business idea.
Other Assessment
Description Semester When Set Percentage Comment
Written exercise2M50Business proposal post school assignment. 6000 word group assessment. 4-6 students per group.
Assessment Rationale And Relationship

In the intensive school format, pre-school assignment will introduce students to ideas generation (for establishment of a business at start of intensive week) the development of the entrepreneur, small business generation & market research and analysis.
Key skills of planning and organising, team working, personal enterprise and communication will be utilised and developed but not individually assessed.
1. Having analysed a number of existing and new business ideas, students will select an idea to carry forward into the module - presentation of this business idea (25%) - pre-school.
2. Prior to the exam students will undertake practical business activities as a team - each student will reflect on the decisions made, focus used and the development of their business as a result of this activity in an individual written examination (25%.)
3. Drawing upon their development throughout the module, including market research, any test-trading experiences, shaping of the business idea and business potential - students will develop a business proposal for the forward planning of their business as a group (50%.) - post-school.

Reading Lists

Timetable