Skip to main content

Newcastle Develop: Marketing and Communications

Newcastle Develop: Marketing and Communications

In the first virtual event of our Newcastle Develop Series we will be exploring the biggest challenges facing the Marketing and Communications sector.

Date and time: Wednesday 24 February 2021, 18:30 - 19:30 (GMT)

Location: Online via Zoom (link to be sent upon registration)

Join our panel of Marketing and Communications professionals, who will share their paths to success and views on some of the hot-topics of today. Hear their thoughts on:

  • Responding to the challenges of the pandemic
  • The biggest barrier for people thinking about starting a career in the sector
  • If there is still a place in the digital world for print media?

A questions and answer session will follow the main panel discussion, you can submit your questions ahead of the event at the stage of sign-up or you can ask your questions live!

Meet our panellists

Jack Goodman

Founder and Principal, Jack Goodman Communications

Jack Goodman has more than 25 years of corporate and consulting experience helping organisations manage change. As principal of Jack Goodman Communications, he develops and executes communications strategies to support major change programmes, building core communications skills, aligning messages across disparate audiences, and creating new narratives for transformed organisations.

As Vice President of Communications at Thomson Reuters for 15 years, he led communications for several multi-billion-dollar businesses and corporate functions, supporting multiple acquisitions and divestitures, outsourcing deals and corporate restructurings – including the award-winning communications for The Thomson Corporation’s $17 billion acquisition of Reuters. Jack helped lead the transformation programme that simplified and reshaped Thomson Reuters’ global Communications function.

Before Thomson Reuters, Jack worked for IBM as director of its “w3” corporate intranet, where he helped to deliver company-wide messaging, enhance the user experience and measure the value of the intranet. Prior to IBM, he headed employee communications at McGraw-Hill; co-led the intranet practice at Xceed, a web consultancy; and worked in public relations for Golin-Harris and Makovsky & Company, where he managed programmes for a range of corporate clients, including IBM, Toshiba and MasterCard.

In addition, Jack is a Visiting Professor at Newcastle University Business School.

Jack has an MBA from Binghamton University and a BA in sociology from Boston University. He is a frequent speaker at communications webinars and conferences and the author of “Fish Where the Fish Are: How Smart Companies Use Managers to Communicate Change” (Workforce Solutions Review, July 2014).

Jack is based in New York.

Kerstin Vogel

Senior Social Media Consultant, BSH Home Appliances Group

MA International Multimedia Journalism, 2012

Since graduating, Kerstin returned to Germany where she has worked for a number of companies based in both Berlin and Munich. She has focused on online and digital marketing as well as social media for brands, start ups, media companies, agencies and private universities.

In August 2020, Kerstin began to work for Bosch Siemens Home Appliances Group, which is the largest manufacturer of home appliances in Europe, working as a Senior Social Media Consultant in their Global Digital Transition team for all BSH brands.

Nicola Downes

Marketing and eCommerce Consultant, Nicola Downes Consulting.

BA Business Management, 2007

Newcastle University Business School graduate, Nicola, has spent the last 13 years working in Marketing and developed a wealth of experience and knowledge in digital marketing, global marketing and CRM to name but a few. Nicola began working in the agency side of the industry before moving to specific brands where she led high growth, ambitious businesses in the development of their eCommerce and Marketing.

In March 2020, Nicola started Nicola Downes Consulting to offer businesses flexibility in times of transition or growth as a senior ‘plug in’ marketing resource and has worked with clients such as Naturisimio and Feelunique.

Tom Chandler

Senior PPC Consultant, Mediaworks Online Marketing

MSc E-Business, 2018

After graduating from Newcastle University Business School, Tom has spent the past few years working for Mediaworks Online Marketing, one of the leading online marketing agencies in the UK. He is currently focused on Pay-Per-Click advertising, known as PPC and has certifications in both Google Ads and Microsoft Advertising. Tom has also been named as a Google Partners Digital Champion in Smart Bidding, which involves the use of advanced machine learning algorithms to drive performance across Google. Within the last few months Tom has been recognised by Google as one of their Rising Stars in the Google Partners Agency Leaders Program. 

In 2019, Tom managed the strategy and delivery of the Drum 2019 Best Use of Data/Insights winner (The Drum Awards is an international award scheme that recognises leading businesses in the marketing industry), which involved developing a data-driven strategy that would enable the client to focus on long-term growth through new customer acquisition and developing lifetime value. In addition to this, most recently Tom has been nominated for the most effective use of Paid Search at the Drum DADI Awards, where he was able to successfully navigate a high street footwear brand through the most complex and challenging period in modern retail history.