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Success for Newcastle alumnus at 2021 CIPR North East PRide Awards

Success for Newcastle alumnus at 2021 CIPR North East PRide Awards

8 October 2021

Former Creative Writing MA student Jule Wilson won three accolades at this year's prestigious CIPR North East PRide Awards.

Newcastle University alumna and recent Newcastle Develop panellist, Jule Wilson, is celebrating after winning three prestigious regional awards, including Outstanding Independent PR Practitioner 2021!

The accolade was one of two gold awards won by Jule at the CIPR North East PRide [CORR] Awards, the Chartered Institute’s annual celebration of outstanding public relations (PR) work across nine regions of the UK.

The North East PRide Awards, which were cancelled last year due to the pandemic, shine a spotlight on the best the profession has to offer from across the region, and Jule was the only independent practitioner to feature in this year’s list, also winning gold in the Arts, Culture, Sports or Entertainment campaign category.

Held virtually, Jule’s work was featured throughout the ceremony, which was presented by TV’s Jason Mohammad. She also won a silver award in the low budget category, beating off competition from a multi award-winning agency and large in-house communications teams.

All in all, Jule’s work made the shortlist seven times in five categories, and in addition to the three awards won, she’s a proud finalist in both the not-for-profit and integrated campaign categories too.

She said:

“It hasn’t quite sunk in if I’m honest, but I’m so pleased and proud, particularly as I almost talked myself out of entering the awards at all. And to win is just fantastic, not only for me but for my incredible clients and the campaigns I’ve been lucky enough to work with them on.”

The winning campaign was for National Poetry Day 2020, for which Jule, who is one of only around 400 individuals in the UK to be individually chartered by the CIPR, was recommended by an author whose debut collection she’d previously been involved in promoting.

Jule, who has an MA in Creative Writing from Newcastle University, explained:

“Poetry is and always has been hugely important to me, and I write myself, so to get the chance to be an official part of National Poetry Day was a real honour, especially in a year in which Covid-19 presented so many additional challenges.

“The team at Forward Arts Foundation, the charity that runs National Poetry Day, is very small, but incredibly committed and knowledgeable, as is the team at Kids Kabin, who were also kind enough to allow me to feature my work with them in PRide. Both organisations have been a total pleasure to be part of, and I hope this latest development serves to demonstrate the importance of their work and to raise their profiles even further.”

Kids Kabin is a Newcastle-based charity Jule volunteered at more than 20 years ago when she was a student. She’s now been involved in a professional capacity with the organisation, which helps regenerate disadvantaged communities through creative education, for more than two years, having secured more than 15 pieces of news coverage for its 25th anniversary, and helping it become North East Small Charity of the Year in 2019.