School of Architecture, Planning & Landscape

Staff Profile

Professor Richard Webber

Visiting Professor


Richard Webber is the originator of the UK-based geodemographic classifications, Acorn and Mosaic, and for many years managed the micro-marketing divisions of first CACI and then Experian.

He has held Visiting Professorships at both UCL and Kings College before joining Newcastle in the same capacity.

He has worked with a wide range of academic colleagues from across the social science in order to apply the insights gained from geodemographics to a wide range of research topics many of which pertain to ongoing debates in demography, geography, politics, sociology and urban studies. 


* The historical development and contemporary use of geodemographic classifications in the social sciences* The geodemographics of elites* The development of ethno-cultural taxonomies