Newcastle University Business School

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Captured Programme Hosts 2018 Launch

Over 50 delegates attended the 2018 launch of Newcastle University Business School’s Captured programme which took place at the Business School earlier this week (Monday, November 27).

Targeted at small business owners looking to grow their organisations through partnerships with larger companies, the event brought together previous participants and supporters of the programme with those interested in finding out more about how they can get involved. 

Hearing from previous Captured participants, including Vicki Stone of Vicki Stone Marketing; Nina Walton of Nina Walton Marketing and Communications; and members of the Programme’s steering group, Richard Snell of IBM and Dinah Jackson of the North East Local Enterprise Partnership, those considering the 2018 programme were advised on the ways in which Captured could help their businesses.

Newcastle University Business School aims to be a globally renowned Business School that delivers excellence in the future of work and develops leaders for a future they can shape. This enables us to make an impact locally, nationally and internationally.

Professor Sharon Mavin, Director at Newcastle University Business School, said: “Effective leadership is extremely important and the Captured programme will allow us to further develop the skills of small business owners across the region.”

“We have a huge number of outstanding small businesses in the North East, and creating collaborations between these organisations and larger companies such as Sage, IBM, Home Group, Sevcon and Lloyds Bank can only be beneficial.”

Captured works on the principle that experienced managers from large organisations can be a valuable resource to small business owners. The programme, which was initially funded by the UK Commission for Employment and Skills, is now funded by Newcastle University – with support from the North East Local Enterprise Partnership.

Dr Fiona Whitehurst, Captured Programme Lead and Senior Lecturer at Newcastle University Business School, said: “We are playing a vital role in strengthening the entrepreneurial eco-system of the North East by bringing together small and large firms in a learning experience which is mutually beneficial for all parties.”

The launch of Captured 2018 comes hot on the heels of a report produced by legal experts Womble Bond Dickinson, which recognises the importance of large and small organisations working together.

Fiona continued: “The Close Encounters report adds weight to our belief that large firms can collaborate effectively with small firms and Captured provides a mechanism to bring those parties together.”

Captured is now taking applications for the 2018 cohorts which start in February 2018. To find out more, visit, or follow Newcastle University Business School on Twitter at @NCLBusiness.

Newcastle University Business School welcomes delegates to the launch of the 2018 Captured Programme.

published on: 29 November 2017