Marketing, Operations and Systems (MOS)
The marketing, operations, and systems (MOS) group is a multidisciplinary community committed to excellence in education and research. Our key disciplines are to create, add value to, and grow businesses.
Marketing, Operations and Systems (MOS) at Newcastle
We are a vibrant group of over 50 faculty members with varied teaching and research interests. Our research and degree programmes span both customer and business-facing disciplines that are critical for businesses. These disciplines include:
- entrepreneurship
- marketing
- digital business
- innovation
- operations, and
- supply chain management
Our research
The Marketing, Operations and Systems (MOS) subject group undertakes research across a range of areas. These areas are core to supporting businesses and other organisations. They include disciplines that are customer-facing, such as marketing, innovation and entrepreneurship. They also include more business-facing disciplines such as information systems, operations and supply chain management.
Our research has received substantial external funding. It has been published in leading journals and other outlets. MOS research has had a measurable impact on a wide range of sectors. These include primary industry, manufacturing, services, third sector and public sector.
Find out more about our publications, grants and impact on our research community webpages below.
The MOS subject group is home to three research communities:
Marketing: Consumers, Communications and Services
Thought-leading research into understanding consumer behaviour, effective marketing communications, and services marketing.
Supply Chain and Operations Research
Cutting-edge research into sustainable supply chains, digital transformation in operations, and performance optimisation in organisations.
Innovation, Enterprise and Digital Business
Creating and innovating businesses and organisations through digital technologies, new business models, and creative thinking.
We’re always looking for excellent PhD students to grow our diverse, international PhD student community. Funding opportunities are available for eligible students.
If you are interested in pursuing a PhD, please explore the MOS people pages for potential supervisors and their research interests.
Study with us
We offer undergraduate, postgraduate and PhD programmes across a broad range of subjects. All our programmes are informed by research, teaching and the student experience. They reflect the dynamic nature of both theory and creative practice.
Students on our programmes have the opportunity to develop their:
- problem-solving
- analytical skills
- emotional intelligence, and
- discipline-specific skills.
Our students gain valuable experience through placements, consultancy projects, and industry links.
Our undergraduate programmes reflect our core discipline of marketing, with both digital business and operations management integrated at various levels of study.
Our postgraduate provision offers a diverse and complementary range of disciplines reflecting Marketing Operations and Systems (MOS).
Digital Business (e-Marketing) MSc
Operations, Logistics and Supply Chain Management MSc
Operations Management (Dual Award) MSc/MSc
Advanced International Business Management and Marketing (Dual Award) MSc