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Professor Stuart Barnes ranked as leading academic in the field of business and management

9 March 2023

Professor Stuart Barnes, Professor of Marketing, has been ranked #405 in the world and #66 in the UK by in their 2023 ranking of Best Scientists in the arena of Business and Management. is a leading academic platform for researchers. Their scientific rankings list world-class experts in different fields.

The ranking is based on D-index (Discipline H-index) metric. This only includes papers and citation values for an examined discipline. The ranking only includes leading scientists with a D-index of at least 30 for academic publications which relate to Business and Management.

Stuart's 2023 rankings are significantly higher than last year. In 2022, he held position #512 in the world and #95 in the UK.

He has also been recognised with the Business and Management in the United Kingdom Leader Award for 2023.

Stuart Barnes, Professor of Marketing at Newcastle University Business School

Stuart commented on his achievement: “I feel honoured to receive this recognition. Thanks go to my colleagues, friends, and family, without whose support over the years this would not have been possible.”

Professor Abigail Marks, Associate Dean Research and Professor of the Future of Work at Newcastle University Business School, said: “We are delighted that Stuart has been recognised for his central contribution to management research. Stuart’s recognition as one of the most eminent scientists within the business and management field in the UK, and internationally, emphasises the value of research conducted within the Business School.”

Stuart joined Newcastle University in October 2021 and is the current Head of the Marketing Operations and Systems Subject Group. Before moving to Newcastle, he worked at King's College London for six years. He had held chair positions at other universities since 2005. He gained a first-class BSc Hons. in Economics from University College London. He also gained a PhD from Manchester Business School.

A polymath, Stuart is opposed to disciplinary silos. He prefers working across a number of academic disciplines. In particular, he enjoys those that combine marketing, technology, analytics and/or sustainability. He was the founder and director of the Consumer and Organisational Digital Analytics research centre at King's College. This uses innovative methods and technology to provide novel solutions to business and sustainability problems.

Stuart’s current research projects include understanding:

  • the influence of service inconveniences in on-demand service environments
  • the impact of voice features in advertisements on consumers
  • colour complexity in images and consumer choice on online platforms
  • the effect of different types of AI on performance in sales-service environments