Staff Profile
I am a Lecturer (Assistant Professor) in International Management at Newcastle University Business School.
I am a graduate of Queens University Belfast, where I completed my primary degree in computer science before completing Masters and Doctorate in Management. I previously worked at Bristol Business School (University of the West of England, Bristol, UK) as a Lecturer in Strategy and International Management. Before that, I was a visiting PhD researcher at Aalto University School of Business (Helsinki, Finland).
My research focuses on understanding organisational strategic responses and proactive strategies towards market (economic) and non-market (political) influences from the external environment. I am specifically driven to investigate the following questions: What are the processes and mechanisms of strategic action? How do organizations implement strategic responses/strategies when they are embedded in their social context?
To answer these questions, my research employs qualitative approach. My research is interdisciplinary, drawing on institutional theory to explore how specific types of organisations, particularly multinational corporations (MNCs) and Trade Associations (TA) act strategically to change institutions. Empirically, I analyse such interactions within Pharmaceutical and Healthcare sectors. I am particularly interested in the multifaceted context of emerging economies, where complex governmental demands on multinational companies invite refinement of knowledge concerning corporate behaviour.
More recently my focus has been on exploring lobbying at EU level with the specific focus being on interaction between industries and EU institutions (EU Commission, Parliament and the Council). This project commenced in 2019 and is funded by the Newcastle University.
My research has been published in internationally recognised peer-reviewed academic journals, such as Studies in Higher Education, European Management Review, and Journal of Professions and Organization.
Undergraduate
BUS3054 - Strategy, Organisation and Society
BUS3078 - Advanced Global Strategy
BUS3057 - International Business Diplomacy
BUS3052 – International Business Management Dissertation
Postgraduate
NBS8495 – MBA (Lecturer)
NBS8599 - Research-based Dissertation for International Business Management
- Jacob D, Svystunova L, Rao-Nicholson R. MNE Post-Entry Institutional Strategies in Emerging Markets: An Organizational Field Position Perspective. European Management Review 2023, 19(1), 53-74.
- Jha H, Jacob D. Legitimizing a practice across fields: microprocesses of theorization of Design Thinking. Journal of Professions and Organization 2020, 7(2), 156-187.
- Jacob D, Svystunova L, Rao-Nicholson R. An Organizational Field Position Lens on MNCs’ Post-Entry Strategies in Emerging Markets. In: Academy of Management Proceedings. 2019, Boston, USA: Academy of Management.
- Palmer M, deKervenoael R, Jacob D. Temporary institutional breakdowns: the work of university traditions in the consumption of innovative textbooks. Studies in Higher Education 2018, 43(12), 2176-2193.
- Jacob D. Multinationals, Institutions and Agency: A study of the Russian Pharmaceutical Sector. Belfast, Northern Ireland: Queens University Belfast, 2017.
- Svystunova L, Jacob D. Overcoming the Paradox of Embeddedness: When Can MNCs Emerge as Agents for Change?. In: Academy of Management Proceedings. 2017, Atlanta, USA.