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Rui Liu

Rui Liu

Project title

Unpacking how technologies reshape social media marketing: Three studies

Supervisors

  • Professor Suraksha Gupta
  • Dr Parth Patel
  • Dr Mina Tajvidi

Contact

Email: r.liu15@newcastle.ac.uk

 

Project description

To witness the excessive technological evolution of marketing and computer science, social media data analytics using machine learning tools has been used to predict the buying decisions of purchasers, data about purchase intentions and desires. My project will provide marketing and human resources managers and specialists useful advice when adopting appropriate technology-associated marketing strategies for improving brand performance.