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Staff Profile

Gretel Dixon

Start-up Adviser



Gretel is a Branding, Communications and Social Responsibility strategist with over 10 years international experience in corporate, non-profit and entrepreneurial settings.

Prior to joining the START UP Team at Newcastle University in 2016, she carried out a variety of jobs in the PR and CSR fields, that took her from launching campaigns for Corona beer’s 40,000 employees in her native Mexico, to auditing social compliance for clients like L'Oreal, Apple and Coca-Cola in the United States, to pitching her own business idea to Microsoft’s marketing team in the UK.

Throughout her career, Gretel has owned businesses in the areas of web design and digital marketing, software and IT support as-a-service, and currently also runs her own design studio, creates DIY craft kits and consults on business ethics.

Role and Responsibilities

As Start-up Adviser, Gretel provides support to all students and graduates exploring their business ideas at early stages, through a 1 to 1 coaching approach.

She co-creates and delivers extracurricular workshops and events that inspire innovative business ideas, challenge students to think creatively and foster entrepreneurial networks.

Specifically, Gretel leads on the delivery of support for Independent Professionals, freelancers and women in STEM.

Her work includes creating and maintaining relationships with external business support services and partners, opening up access to the regional start-up community for our students and graduates.


MBA, Newcastle University (UK) 2014

Certificate in Design Thinking and Innovation, CEDIM (Mexico) 2013

Diploma in Graphic Design, EduMac Digital Arts Centre (Mexico) 2010

Diploma in Social Profitability, Anahuac University (Mexico) 2009

MA Social Responsibility, Anahuac University (Mexico) 2008

BA Hons Communications (Business and Public Relations), Anahuac University (Mexico) 2005


Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA)

Associate Fellow of the Higher Education Academy (HEA)


Non-academic research in:

  • Freelancing, solo self-employment and gig economy working, with an specific interest in self-maintaining peer support networks, and well-being and self-care for independent professionals.
  • Equality, inclusion and diversity, with a focus on the female founder gap in traditionally male-dominated industries, as well as increasing founder representation from Black, Asian, Minority Ethnic groups and widening-participation backgrounds.
  • Technology enterprise, including new trends such as immersive technologies, block chain and internet of things and their applications.
  • Social, environmental and ethical enterprise and its differences to profit-orientated businesses as well as their specific needs and worries.


Acting as a demonstrator in a number of Enterprise and Entrepreneurship undergraduate modules in the following schools:

  • Fine Art
  • Modern Languages
  • Architecture
  • Business
  • Engineering
  • Biomedical Sciences

She is also involved in delivering business support for