Careers Service

LinkedIn Profiles

Creating Your Profile

Create an effective LinkedIn profile using tips and resources from the Careers Service and LinkedIn.

Setting up your LinkedIn account

LinkedIn has produced a series of YouTube videos aimed at students and graduates, taking you through step by step how to set up your LinkedIn account and begin using it for your career.

Adding a headline to your profile

Headlines act like a brief covering letter to help to sell your skills and passions. It's important that they:

  • summarise the type of role you're seeking
  • include your area of study and career ambitions
  • include keywords

The following external websites provide further information about profile headlines:

Include recommendations and endorsements

Ask for recommendations from academics, employers from work experience, part-time jobs etc. If you endorse someone else on LinkedIn, it’s likely that they will return the compliment.

Include a photo projecting the image you would like to present to employers

You don’t have to have a professional photo taken but ideally you should look smart, friendly and approachable. LinkedIn profiles with photos receive 21 times more profile views and 9 times more connection requests.

Claim your unique LinkedIn URL

To increase the professional results that appear when people search for you online, set your LinkedIn profile to 'public' and create a unique URL, eg www.linkedin.com/in/JohnSmith. LinkedIn provide instructions for customising public profile URLs.

Building a great student profile

University LinkedIn provides a range of resources to help students and graduates.

Use LinkedIn's profile checklist (PDF: 1.91MB) and building a great student profile (PDF: 4.11MB) to create an effective LinkedIn profile.

More Help

The Careers Service can help you develop and improve your LinkedIn profile.

Attend our careers workshop, ‘Using LinkedIn for career success’. For dates and times, see our Events section.

You can also get one-to-one feedback on your LinkedIn profile – call in to the Careers Service, no appointment needed.

For advice on how to use LinkedIn effectively in your job search, see our social media pages.

Sources of further information for creating your profile

The following links provide further information and advice for creating your LinkedIn profile: