Careers Service




Blogs are a great way to showcase your work, demonstrate your written communication skills and create a personal web presence.

Showcase your knowledge, skills and work

Blogs can be a very visual format - great for displaying portfolios, for example. You could use your blog to show knowledge and interest of areas outside your course, eg food, beauty, sports etc. It’s even possible to get your blog published as an e-book.

Demonstrate your communication skills

Can you write in an interesting, informative and engaging way? If you are looking for a role that involves writing or more generally communicating, your blog could be a valuable addition to your portfolio to show employers.

Create a more personal web presence

Share your blog and encourage people/employers to follow. Think of the purpose of your blog - what makes it special/unique? What are you trying to say? Include links to your other social media tools, eg set up Twitter/Facebook feeds. Include a link to your blog on your CV/LinkedIn profile if appropriate.

Follow blogs

Blogs are useful to keep up-to-date with career sectors and find out insider information. You can also expand your network by following and commenting on others’ blogs.

Make a living from blogging

Some talented and/or lucky bloggers have used their blogs to secure careers or book deals. The Guardian has highlighted a number of people who have had huge success as a result of their blog.

Further information 

The following online articles provide further information about using blogging to help your career:


Although there are many benefits to blogging, you must be aware of the impact of the content you post. Blogging can also be time consuming.

Manage your blog content

As with any other form of social media, be aware of the impact of what you post.

Sharing confidential information, making inappropriate comments, posting company news, pictures and even making positive comments about their employer has lost some bloggers their jobs.

If you’re aiming for something a bit controversial (unless this is the impression you want to make) you may decide to keep it private or anonymise it.

You must have something to say

Unless you want to keep your blog as your own private journal, it needs to be interesting, engaging and/or relevant to attract readers/followers.

It can be time intensive

Unless you invest time in updating your blog regularly, people will lose interest.