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Newcastle team take 3rd place in Procter & Gamble European IT Hackathon

Students from Newcastle University competed against teams from across Europe in this 24-hour challenge.

The Procter & Gamble European IT Hackathon invited students, freelancers and those working in start-ups, with a strong technology interest, to join the 24-hour event where they had the opportunity to:

  • join a team of P&G innovators
  • work on a real business challenge, provided with all the necessary data and tools
  • work out a tangible solution with the potential to re-shape the industry – with support from P&G experts

The Hackathon was held simultaneously across 10 locations – Newcastle, Paris, Madrid, Geneva, Kronberg, Warsaw, Bucharest, Moscow, Istanbul, and Tel Aviv.

Teams were asked to integrate voice recognition technology with the P&G brands, and solutions were designed in Python, Spark, R or technology of their choice.

In total, more than 40 prototypes were generated in the 24 hours.

The Newcastle team, who were awarded 3rd place for their Ambi Pur Live concept, consisted of:

  • Matthew Sinclair (Newcastle University)
  • Harrison Bellizzi (Newcastle University)
  • Công Danh (Newcastle University)
  • Ricardo Silva (Northumbria University)
  • Alistair MacDonald (Makerspace Newcastle).

They were praised for high quality execution, relevance to P&G business and great integration of voice recognition technology.

Newcastle students presenting their prototype

published on: 7 December 2017