School of Computing


The Creative Exchange - Knowledge Exchange Hubs for the Creative Economy

The Creative Exchange (CX) is a Knowledge Exchange Hub for the Creative Economy funded by the Arts and Humanities Research Council (AHRC). We aim to develop strategic partnerships with creative businesses and cultural organisations, to strengthen and diversify their collaborative research activities and increase the number of Arts and Humanities researchers actively engaged in research-based knowledge exchange. CX has a network of 41 partners throughout the UK who we will be collaborating with, including: the BBC, MediaCity UK, Microsoft Research, TATE Liverpool, SAGE Gateshead, Opera North, NESTA, Lancaster City Council, the Storey Creative Industries Centre, FutureEverything and over 30 small and medium sized companies working in the sector.

Our research in Newcastle will focus on cross-disciplinary, user-centred and participatory research with users and industrial partners. Our collaborative research will explore the broad theme of the ‘digital public space’ through six key themes; personalisation, experience, participation, connectivity, narrative and identity. This will inform to the development of prototype digital systems and services that innovate in the areas of broadcast interactive media, user-generated content, narrative experience and live performance, leading to local and national deployments and field trials. Newcastle’s node of the CX is supporting this research by offering 7 fully-funded PhD studentships to undertake project-focused, practice-based research, including funding to support placements with out creative sector partners.