Behaviour
Behaviour
Understanding people's motivations for travel behaviour, and potential mechanisms and initiatives to influence future travel choices, is critical. It helps to develop policies and schemes which meet user needs while encouraging a shift towards sustainable travel.
Our research into travel behaviours supports our projects concerning the environment and technology.
We focus on theoretical and empirical investigations of behavioural responses to travel demand management strategies, new technologies and transport developments. These aim to reduce congestion and atmospheric pollution through shifting the demand towards sustainable modes and making a smarter use of the overall transport system.
Our expertise covers a wide breadth of areas, such as:
- design and dissemination of transport information to support sustainable travel options
- impact of information and communication technologies (ICT) on behavioural change, and its relationship to the shift toward sustainable mobility
- impact of habit/inertia, information, peers, attitudes in the shift toward sustainable mobility
- individuals' adoption of electric and/or autonomous vehicles
- connection between information and communication technologies and travellers’ perception leading to changing value of travel time (VOT)
- public response to transport policies
- road user charging
We apply a diverse range of methodologies and techniques covering:
- survey design and data collection
- revealed and stated preference
- focus group, attitudinal questionnaire
- panel data
- quantitative data analysis
- cluster and factor analysis
- regression and structural equation models
- discrete choice, hybrid choice and latent class models
- duration modelling and survival analysis
Projects
Current and recent projects
- Older Travellers and Technology Engagement (OTTE) (2016-17)
- LC TRANSFORMS (2015-2018)
- CHAUVET (December 2016-February 2017)
Past projects
- Instrumented Traveller (2015-2016)
- SiDE (2009-2015)
- RCN: Rapid charge network (2013-2015)
- Land of the MUSCOs (2011-2014)
- SECURE (2011-2015)
- smartCEM (2012-2014)
- ONE DATA LOGGERS (2010-2013)
- YORCARD (2007-2010)
- OASIS (2008-2012)
- FOOT-LITE (2007-2011)
- ASK-IT (2006-2008)
Professor Margaret Carol Bell CBE
Science City Professor of Transport and the Environment
Email: margaret.bell@ncl.ac.uk
Telephone: +44 (0) 191 208 7936
Professor Phil Blythe
Professor of Intelligent Transport Systems and Chief Scientific Adviser, Department for Transport
Email: phil.blythe@ncl.ac.uk
Telephone: +44 (0) 191 208 7935
Professor Elisabetta Cherchi
Professor of Transport
Email: elisabetta.cherchi@ncl.ac.uk
Telephone: +44 (0) 191 208 3501
Dr Dilum Dissanayake
Senior Lecturer in Transport Modelling
Email: dilum.dissanayake@ncl.ac.uk
Telephone: +44 (0) 191 208 5718
Simon Edwards
Senior Researcher in Inclusive Mobility
Email: simon.edwards@ncl.ac.uk
Telephone: +44 (0) 191 208 8117
Dr Graeme Hill
Researcher in Transport
Email: g.a.hill@ncl.ac.uk
Telephone: +44 (0) 191 208 6428
Dr Myriam Neaimeh
Senior Researcher in Vehicle Grid Integration
Email: myriam.neaimeh@ncl.ac.uk
Telephone: 44 (0)191 208 4903
Dr Neil Thorpe
Lecturer in Transport Studies
Email: neil.thorpe@ncl.ac.uk
Telephone: +44 (0) 191 208 7803