Greg Smith

Mr Greg Smith, CB QVRM TD DL

(Date first appointed: 2011)

Mr Greg Smith

An experienced market researcher and business advisor, Greg Smith has been Chief Executive of the Royal Norfolk Agricultural Association since 2012. Previously, he had a 30-year career in marketing and public opinion research serving as a senior Director with TNS and Ipsos MORI.

Educated at Norwich School and Newcastle University (BSc Hons Agricultural and Food Marketing, 1979), he has been a member of the Business School’s International Advisory Board since 2004 and its Chairman from 2009-14. A past member of the Development Committee, he now sits on the University’s Military Education Committee and is an active alumnus.

After leaving university he pursued a career in market research and consultancy, initially working for clients in the agricultural and food sectors in the UK and further afield. While retaining his interests in research for business, especially in communications, policy and reputation, he led marketing services companies at board level. He was a member of the buy-out team at MORI and subsequently Ipsos MORI.

Greg joined the Army Reserve in 1980 serving in Germany, Kosovo and Iraq. He was the MOD’s two-star (Major General) policy advisor for Reserves and Youth until 2013. He was awarded the Queen’s Volunteer Reserves Medal in 2009 and made a Companion of the Order of the Bath (Military Division) in 2013. He is Honorary Colonel of Northumbrian Universities’ Officer Training Corps and Chairman of East Anglia Reserve Forces’ and Cadets’ Association.

On his return to Norfolk he became CEO of the RNAA, a charity and membership organisation which aims to promote a better understanding of food, farming and the countryside. Best known for the Royal Norfolk Show – the biggest two-day event of its kind in the UK - the RNAA also runs a year-round events venue and programmes of activity in support of its educational objectives.

Married with three grown-up children (one a Newcastle graduate) he and Rebecca live in Norfolk where he spends his spare time gardening, fishing, boating and supporting the Canaries.